Telekom Malaysia Berhad (TM) through its foundation arm, Yayasan TM (YTM)  continues to support the nation's creative industry development by hosting IMMERSIO Festival in collaboration with Filamen at Muzium Telekom Kuala Lumpur. The festival is one of the unique large-scale Art & Technology experiential exhibitions to be staged in the city centering on New Media Art, NFT Crypto Art and Immersive Art, featuring more than 60 local digital artists and collectives from Kuala Lumpur, Selangor, Johor, Penang, Kelantan, Sabah and Sarawak.

IMMERSIO was established in 2017 with the objective to bring together new media artists from around Kuala Lumpur and the region to exhibit their work marrying arts and technology. After a 2-year hiatus due to the pandemic, the event is back for its fourth (4th) instalment. This month, the festival will occupy Muzium Telekom for the first time, throughout the 27,000 sqft venue in the heart of Kuala Lumpur with 12 immersive installations and 7 workshops as well as talks. Situated within the 94-years old heritage building, Muzium Telekom traces the history of telecommunications in Malaysia from the 1870s up to the present, and IMMERSIO with the theme Mengukir pays homage to the country's achievements in digital infrastructure.

Bringing together like-minded emerging and well-established artists, YTM aims to create more meaningful and accessible relationships between people, cultural heritage and the digital world through art and technology. Among the line-up is the Kuala Lumpur based artist, Jun Ong's kinetic installation "Beacon", an expression of the sensorial response to the extinction of nature. Visitors are also invited to take a walk around the room featuring "In Soul in the Fabric of Society", an installation of songket handwoven fabrics by a collective of women weavers from Sarawak known as Tanoti, as well as art installation using fiber optic materials by Cheong See Min, a weaver and textile artist based in Johor. Walking into the exhibition, the visitors will experience Network, an audio installation of telecommunication soundbites from the classic landline telephone to 5G radio waves specially curated by artist duo iwaz and Martian Backline. Conceived partly in response to the Covid-19 crisis, which has been a time of isolation for many, the installation reminds us to be grateful for advancement of technologies that we often take for granted.

YTM aims to transform this heritage museum into a vibrant and versatile public arts space that enable artists, collectors and art lovers to immerse themselves to experience these new art mediums in new exciting ways and at the same time provide a platform for inspiring talents including TM Group's own Multimedia University (MMU) students to showcase their creativity and innovation at Muzium Telekom. Holding on to the higher principle of ensuring that no one gets left behind in this digital age, YTM is also exhibiting the extraordinary artworks from WE&I and Nakseni gifted artists in the Virtual Reality (VR) Gallery. The festival will be also featuring the artwork by Rashwin Kalithas, a five-year old special needs young artist that will be receiving a recognition by The Malaysia Book of Records for the "Youngest Autistic Child to Hold Solo Digital Arts Exhibition" at this Media & Partner Night held at Muzium Telekom.

Commenting on IMMERSIO and the collaboration with Filamen, Director of Yayasan TM, Izlyn Ramli said, "As a purpose driven social impact based foundation, YTM is committed to the development of arts, creative ventures and culture. It is a necessary part of our nation's heritage preservation and celebration but also a key foundation to build our future. Creativity and innovation are not just confined to a certain sector, they are applicable across all fields of life as well as being key life skills as an individual. This must be nurtured and supported by all stakeholders for the betterment of society. Through IMMERSIO, YTM is also activating our digital talent incubator at Muzium Telekom that is part of our third pillar of Tourism, Culture and Heritage, alongside Education and Community and Nation-Building, connecting the dots between youth, talent and creativity to skills development, digital opportunities and collaborative partners."

"This year, YTM has launched The Muzium Telekom Transformation Plan to reactivate and placemake our heritage building as an engaging public space, with the aim of education, entertainment and monetisation opportunities for the communities we serve. One of our placemaking initiatives is "TEMU Weekends", a community-driven creative event that happens every Saturday and Sunday to engage and draw people to Muzium Telekom where they can socialise and hang out together with friends, family and the city. YTM will continue its ongoing mission with future-forward immersive museum exhibits and many more exciting and engaging community programmes" she added.

As the main organiser, Co-founder of Filamen, Abdul Shakir said, " IMMERSIO will become a major platform for local and international artists in art and technology. We hope this will nurture more young talents into the digital medium and new media arts. This platform is also meant to connect and engage different communities to make arts and technology more engaging and accessible. We look forward to build IMMERSIO up further to become one of the leading arts and technology festivals within the region and internationally. Thank you Yayasan TM for this opportunity to utilise and interact with this wonderful space at Muzium Telekom this year!"

The organiser would also like to thank all its partners, especially EPSON Malaysia, Martian Backline, Wonderland, HelioMedia, Experiential Design Team, InTransit, CahayaXR, Lokalocal, WE&I, Nakseni and event partners iNYALA, Kuala Lumpur Art Book Fair, Kuala Lumpur Illustration Fair and Klang River Festival for their invaluable efforts and commitment to make this the best experience for the visitors.

Also present today to officiate IMMERSIO's Media & Partner Night at Muzium Telekom was Datuk TPr Sulaiman Mohamed, Executive Director (Planning), Dewan Bandaraya Kuala Lumpur.

With a one-month curated programme ranging from talks, exhibits, audio-visual shows, and advanced digital art workshops, it is a chance for the public to be a part of the buzzing local digital arts scene, make new connections, and take home some very useful knowledge.

Come and explore IMMERSIO the exciting digital arts and innovations exhibition from 5th – 27th November 2022 (1030am-1030pm) at Muzium Telekom! Details are also available on the related digital and social media accounts of YTM and Filamen.

• Yayasan TM Facebook – www.facebook.com/yayasantm
• Yayasan TM Instagram – www.instagram.com/yayasantm
• Yayasan TM Linkedin – www.linkedin.com/company/yayasantm
• Filamen Facebook - www.facebook.com/wearefilamen
• Filamen Instagram - www.instagram.com/wearefilamen