18 Jul 2022
unifi business’ entertainment solutions empowers hospitality industry for stronger rebound
Providing best-in-class content to support hoteliers return to normalcy
unifi Business, the preferred digital partner for close to 400,000 SMEs in Malaysia, have signed an agreement to provide innovative hospitality entertainment solutions to five high-value business customers namely, the Genesis Life Care Centre, Aturan Lagenda-Ideas Hotel, Capitol Hotel, Federal Hotel and Corus Hotel.
The agreement provides these businesses access to premium and exclusive content from unifi Business through unifi TV’s hospitality entertainment solutions. Customers will be able to choose from three attractive packs to mix and match over 50 channels in genres ranging from live sports, drama series, blockbuster movies, global news, kids/edutainment, lifestyle and many more.
Mohamad Yusman Ammeran, unifi’s Head of SME Segment shared, “Foreign tourist arrivals reportedly dipped from about 26 million in 2019 to only about 135,000 in 2021 – hitting Malaysia’s tourism industry harder than most other sectors.
“As of June 2022, however, tourist numbers have exceeded 1 million and are expected to rise to 4.5 million by the end of the year. Hoteliers are revitalising their businesses and striving to provide more rewarding, comprehensive experiences in their effort to attract more customers.”
He added, “To support the hospitality industry’s effort to create greater value for their customers, unifi is excited to offer these local businesses our new hospitality entertainment solutions. These are part of our convergence solutions that include connectivity, content, and digital solutions to empower the hospitality industry to ramp up their offerings more quickly.
“In addition to more than 50 world-class channels from which they can choose, this solution provides the best in-room guest experience with five exciting new premium channels, including beIN Sports.”
Ho Hock Doong, Head of unifi TV, explained that the new hospitality entertainment solutions were designed to allow these businesses the flexibility to customise their TV channels, elevating in-room guest experiences while saving costs at the same time. In addition to BEIN SPORTS 1 and 3 HD, the new premium channels selection will include DEGUP HD, CGTN HD and CCTV-4 HD – catering to these businesses’ diverse customers.
The signing ceremony was held at the Kuala Lumpur Tower with Dr Phang Sue Ling, Chief Operating Officer, Genesis Life Care Centre Sdn Bhd; Kharil Hafez Harith Yahya, Aturan Lagenda-Ideas Hotel General Manager; Thomas A/L Anthony of Capitol Hotel; Lim Kae Juang from Federal Hotel; and Teoh Gee Chuan from Corus Hotel representing their respective businesses. In addition to Mohamad Yusman Ammeran and Ho Hock Doong, the signing ceremony was also witnessed by Kenneth Oh, Deputy Secretary, The Malaysia Budget Hotel Association; and Maznan Deraman, Head of SME Medium Business Segment, unifi Business.
Mohamad Yusman concluded, “In supporting SMEs regain their footing post pandemic, we remain committed to helping these local industries become more sustainable and resilient through our comprehensive business solutions. Through these offerings, we strive to empower the hospitality industry to attract more customers, and revitalise both their businesses and the nation’s economy.”
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New exclusive through unifi TV: Lionsgate play treats Malaysian viewers with premium content
Starting July until 12th October 2022, all new and existing unifi TV Packs subscribers (Ultimate Pack, Varnam Plus Pack, Aneka Plus Pack and Ruby Plus Pack) can enjoy 90-day access to Lionsgate Play for free when they activate it through https://activate.unifi.com.my/lgp/. Introduced to Malaysian audiences in October last year, the international streaming platform offers unique blockbuster movies, premium originals, old favourites and binge-worthy TV shows that resonate with urban audiences between the ages of 25 to 45. From action, drama, and romance to thrillers and comedy, Lionsgate Play Malaysia in partnership with unifi TV offers several exclusive premium titles for the whole family. Anand Vijayan, TM’s Chief Commercial Officer and EVP, unifi said, “The inclusion of Lionsgate Play with unifi TV Packs provides comprehensive streaming entertainment for multi-generational audiences both at home and on the go. “With Malaysian households often made up of extended, multi-lingual families, this offering caters to the preferences of all members of a family – bringing something for everyone all within a single subscription.” “We are pleased to be the exclusive partner of Lionsgate Play in Malaysia and to bring more international content to our shores. Available via mobile app, web browser and unifi Plus Box, our subscribers can stream world-class content anytime, anywhere and on any smart device,” he added. Amit Dhanuka, EVP, Lionsgate said, “We are glad to further strengthen our relationship with unifi by amping up exclusive global entertainment on the Lionsgate Play platform in Malaysia. The upcoming titles stands testament to the bespoke content that we aim to provide Malaysian viewers. The current releases and our vast premium library encapsulate an array of genres including drama, action, thriller and more, that cater to local audience preferences.” Lionsgate Play releases new titles every Friday and provides highly curated playlists for audiences to choose from so they can ‘Play More and Browse Less’. This addresses one of the biggest challenges for busy working adults who often wonder what to watch next and may often spend more time browsing for content than actually enjoying it. unifi subscribers will now be able to enjoy these brand new exclusive titles, available only on Lionsgate Play: TV Series: Gaslit – A political thriller based on the Watergate Scandal involving US President Richard Nixon from 1972 to 1974, Gaslit tells the story from five months before the infamous break-in at the DNC headquarters. Nominated for four Emmy Awards in 2022, the series stars Hollywood’s leading names – Julia Roberts, Sean Penn, and Dan Stevens. The “Power” franchise – James "Ghost" St. Patrick is a wealthy New York nightclub owner who has it all, catering to the city's elite while also living a double life as a drug kingpin. Created by Courtney A. Kemp and executive producer Curtis “50 Cent” Jackson, this popular crime series has run for six seasons with three additional chapters – perfect for a crime-thriller binge fix. Becoming Elizabeth – the untold story of England’s most iconic Queen, long before she ascended the throne. Henry VIII’s death throws a young orphaned Elizabeth Tudor into the unpredictable and dangerous English court. As her 9-year-old brother is crowned king, Elizabeth can either become a pawn or player. Gomorrah – based on Robert Saviano’s best-selling novel of the same name, and directed by Marco D’Amore and Italian film director Claudio Cupellini, this acclaimed show explores organised crimes in Italy, putting audiences at the edge of their seat. The show stars Marco D'Amore, Salvatore Esposito, Arturo Muselli, Ivana Lotito, and Andrea Di Maria. Movies: Corrective Measures – a sci-fi movie set in the world's most dangerous maximum-security penitentiary, tensions among inmates and staff heighten, leading to anarchy. The gripping story stars Bruce Willis and Michael Rooker, and is written, produced and directed by Sean O'Reilly based on the graphic novel by Grant Chastain. Vendetta – when his daughter is brutally murdered, William Duncan takes the law into his own hands. After killing the street thug directly responsible for her death, he finds himself in a war with the thug's brother and his gang, who are equally hell-bent on getting revenge for their fallen member. 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TM Wholesale signs with globe to level up gaming and e-sports services in the Philippines
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Enabling greater digital inclusivity for Malaysians through Pakej Perpaduan Jalur Lebar Tetap
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