17 Sep 2021
unifi ups its convergence game with new content offerings
12 new, exciting linear channels and 7 streaming apps will be available on unifi TV starting 1 October 2021
unifi today announced that it will be offering 12 new channels and seven (7) new streaming apps through its unifi TV starting 1 October 2021, as the brand continues to strengthen its position as the leading convergence service provider in the country and commits to providimg world class, high-quality entertainment for home viewing or while on-the-move.
The 12 new linear channels are Celestial Movies, CCM, K-Plus, GEM, AXN, Animax, HITS, HITS MOVIES, TechStorm, Arirang TV, SPOTV and SPOTV2. While, the 7 new streaming apps are Amazon Prime Video, Lionsgate Play, TVBAnywhere+, iQiyi, Viu, ZEE5 and Simply South. The streaming apps will be available on unifi Plus Box for customers to enjoy at home or can be downloaded into their own smart device for on the move viewing.
Commenting on the launch of the new content line-up, Anand Vijayan, Chief Commercial Officer, Telekom Malaysia Berhad (TM) said he is optimistic that the new offerings on unifi TV will significantly drive sign-ups given the brand’s strength in convergence.
With the addition of the new channels, unifi TV will have a total of 73 channels and 10 streaming apps on its platforms. This is also the first time Lionsgate Play and Simply South will be made available in Malaysia through a content aggregator platform like unifi TV, which is also the country’s first content service provider to offer linear channels and streaming apps in a single platform via unifi Plus Box.
Streaming app Lionsgate Play is home to blockbuster movies, premium originals, and binge-worthy shows. There will be a selection of evergreen and iconic programmes for the whole family on channels like AXN, HITS and HITS MOVIES.
Most of the new channels and streaming app offerings will hit closer to home, providing a wide range of vernacular shows and programmes for everyone.
Exclusive top-rated local Malay series will be available on Viu and iQiyi, while for the fans of Chinese entertainment content, they will be spoilt for choice with Celestial Movies, CCM, iQiyi and TVBAnywhere+, to satisfy their viewing needs.
For Indian content lovers, two (2) new streaming app partners, Simply South and ZEE5 have been added to the content line-up for them to enjoy. Both offer a variety of latest entertainment selections in multiple languages like Tamil, Hindi, Malayalam, Telugu and more.
With these new partnerships, unifi TV is also fulfilling the increasing demand for Korean and Japanese content among Malaysians. The K-and J-entertainment fare will be offered via Animax, GEM, Arirang TV, K-Plus, iQiyi and Viu. Meanwhile, TechStorm addresses the youth and young families with the best of Asian esports and technology centric content.
Starting 14 October 2021, unifi TV is also excited to bring in two (2) new channels for adrenaline junkies and sports fans, SPOTV and SPOTV2. These channels offer the best of sports with extensive coverage of Tennis Grand Slam Wimbledon, US Open, MotoGP, The Open Championship (British Open) and other action-packed sports programs. unifi TV is also bringing in thrilling “live” UFC events featuring world-class mixed martial arts action, as part of the main highlights in its home-grown channel, unifi Sports, in addition to exclusive Liga Super and TM Piala Malaysia matches.
In conjunction with the launch, unifi TV will be offering complimentary viewing of the 12 new channels to all unifi TV packs subscribers until 31 December 2021. As an added benefit to Ultimate Pack subscribers, they will get to enjoy exclusive streaming access to Lionsgate Play and another one (1) app of their choice from a selection of iQiyi, Viu, Simply South or ZEE5, at no additional costs. The access to streaming apps can be redeemed at https://activate.unifi.com.my starting 24 September 2021.
Anand added that the new offerings are in line with the company’s robust efforts to provide quality and relevant content to its users. “The new channels and streaming app providers were selected after rigorous screening to ensure that we have something the whole family would enjoy - from grandparents to housewives, working adults to youngsters. These new channels can be accessed via the unifi TV media box, unifi Plus Box, or anywhere via the unifi PlayTV app,” he said.
These new channels will also come with on-demand viewing. More information about these exciting new contents can be found on www.unifi.com.my/tv.
In another development, following the decision by The Walt Disney Company in April this year to discontinue the airing of most of its linear channels in Southeast Asia, unifi also announced that 17 channels from The Walt Disney Company on its unifi TV will be discontinued starting 1 October 2021. The channels are FOX, FOX Life, FX, SCM Legend, SCM, Star Chinese Channel, FOX Action Movies, FOX Family Movies, FOX Movies, Nat Geo People, National Geographic Channel, Nat Geo Wild, Baby TV, Sky News, FOX Sports, FOX Sports 2 and FOX Sports 3.
This development is expected to have minimal impact on users as unifi will be rolling out more content variety and streaming app partners in the next few months to ensure subscribers’ viewing needs are met.
As a leading content aggregator in Malaysia, unifi continuously strives in meeting the dynamic shift of consumers’ content consumption in line with the digital lifestyle. Stay tuned as unifi will be rolling out more content variety and streaming app partners in the next few months to ensure subscribers’ viewing needs are met.
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