09 Sep 2025
TM and Scicom Form Strategic Partnership to Deliver World-Class, AI-Powered Customer Experience
Kuala Lumpur, 9 September 2025 – Telekom Malaysia Berhad (TM) and Scicom (MSC) Berhad (Scicom) have entered into a strategic partnership to elevate customer experience through artificial intelligence (AI)-driven innovation and operational excellence. The collaboration reflects TM’s commitment to delivering world-class customer engagement and taking its service standards to the next level.
The partnership will bring together operational expertise and next-generation AI solutions, including conversational bots, predictive analytics, sentiment analysis, and intelligent routing. This will enable faster responses, higher resolution rates, and more seamless experiences for customers across all channels, including voice, chat, email, and social media.
Amar Huzaimi Md Deris, Group Chief Executive Officer of TM said, “This partnership is a major step in TM’s journey to become a Digital Powerhouse by 2030, where delighting customers is a core pillar. By combining our strengths with Scicom’s, we will future-proof customer engagement through AI-driven innovation and a stronger collaborative ecosystem that will support TM’s long-term growth.”
“For our B2C segment, Unifi customers will enjoy faster responses, higher resolution rates and a more seamless experience across every touchpoint. For our B2B segment, this partnership, together with the capabilities of our subsidiary VADS Business Process Sdn Bhd (VADS BP), strengthens TM’s ability to deliver AI-powered customer experience solutions for enterprise and government clients across Malaysia, reinforcing our role as a trusted enabler of digital services,” he continued.
Dato’ Sri Leo Ariyanayakam, Group Chief Executive Officer of Scicom said, “This collaboration represents a defining moment for both companies. By combining TM’s nationwide scale with Scicom’s AI-driven platforms and BPO expertise, we are setting a new benchmark for customer management in Malaysia. Scicom’s technology stack, developed in-house over the years, underpins our ability to deliver intelligent automation, advanced analytics, and customer experience innovation at scale. We are confident that this partnership will deliver cost optimisation, higher levels of customer satisfaction, and new revenue streams, while advancing Malaysia’s standing in AI innovation for customer experience.”
YOU MAY ALSO LIKE
TM takes a bold step in the enterprise business: hires key senior tech leader from the region Krish Datta as EVP into the leadership team for enterprise digital business: watch out what is happening next
Telekom Malaysia Berhad (TM) announced the appointment of Krish Datta, an established regional technology leader, as Executive Vice President of Digital Services. Krish brings deep expertise in building technology businesses from infancy to regional leadership alongside a broad, diverse set of experiences and skills to the newly created role. “I am delighted Krish has joined TM. He is a proven technology executive who has been instrumental in building and leading technology companies,” said Imri Mokhtar, Group CEO of TM. “In this new role, Krish will deepen our commitment and ability to enable our Enterprise and Public Sector customers’ digital transformation as we help them improve and accelerate every area of their business with simplicity and confidence. “While our focus remains on our core business, we have charted big, bold moves for the future as TM continues on our growth path. Our foray into enterprise digital services will open up new opportunities for TM to expand our customer base. More importantly, it will also enable us to better serve our existing customers by offering them solutions that will boost their business performance and at the same time, provide data-driven insights to make critical business decisions. “Krish at the helm of our new digital services arm marks the start of an exciting new chapter for us. As our customers in the Enterprise and Public Sector space continue to build the future of business, he will help TM realise our opportunities in B2B digital services. I am excited to see what Krish and his team will deliver!” “I am excited to join TM, for more than one reason.” said Krish Datta. “I love building sustainable tech businesses, and this opportunity to build a technology-focused team offers me the ability to create, from the inside, another reliable TM brand, a new identity for Enterprise Technology along with a scope to help a country I love.” With over 34 years of technology industry experience, Krish has built and led several enterprise technology-based businesses across ASEAN, India, Japan, Australia, and the Middle East. He is a passionate business and people leader who has demonstrated a successful track record in Asia with well-established global MNCs and start-up companies. Krish was in SAP Asia Pacific for over 16 years holding various leadership positions. He established SAP in Indonesia, Philippines, Vietnam and went on to hold the position of President, SAP Southeast Asia, responsible for all aspects of the business from sales, marketing, sales operations, presales, partner and eco-system, finance, support, HR, and consulting. Upon leaving SAP in 2011, he started a Goldman Sachs-backed data management services and software provider, Back Office Associates (now known as Syniti) in Asia Pacific, Japan, and Middle East region as its CEO. He went on to build the business over the next eight years and exited after building a manicured business, including key technology and delivery capabilities which included global delivery centres in India, Philippines, and P&L across nine countries. He became the Co-Founder and Chief Executive Officer of Xampr which started a no-code low-code mobile platform for mobile application development, focusing on integration, last-mile process and flexible template-based workflow and adoption. An art lover he also founded online art platform Mayinart. Krish holds an MBA in Marketing and Strategy from the European Business School, University of Surrey, UK and a First-class Honours Degree in Applied Physics/Classical Physics from the University of Calcutta, India. He has also completed the Global Leadership Development Program from INSEAD, France.
TM ELEVATES ITS GLOBAL STANDING, ATTAINS OPEN API DIAMOND CERTIFICATION FROM TM FORUM
KUALA LUMPUR, 18 June 2024 – TM achieves TM Forum Open API Diamond Conformance Certification with 60 certified APIs, surpassing industry giants. This milestone underscores the company's commitment to industry standards and innovation. TM Forum Open API enables seamless connectivity, interoperability and portability across complex ecosystem services. This “API-first” approach fosters collaboration and simplifies integration for developers. With over 770,000 downloads by over 2,700 companies worldwide, TM Forum’s Open APIs are a game changer for the industry. By achieving this certification, TM actively contributes to this global shift. While at the TM Forum: Ignite conference in Copenhagen, Ivan Chong, TM’s Chief Information Officer (CIO) commented, “This certification aligns with our aspiration of becoming a Digital Powerhouse by 2030. We have established a reusable API framework, streamlined high-volume custom APIs and consolidated siloed API gateways into a single cohesive gateway, strengthening our platform play approach. This boosted our system response time by 34%, exemplifying a truly ‘plug and play’ technology capability.” “The standardised Open APIs, tested in real-world deployment, enable faster time to market with 100% reusable and secure APIs from a curated catalogue. For example, by exposing API capabilities such as Digital Solutions to third-party partners, we can accelerate the development of new products and services for Smart Cities, Smart Education and Smart Healthcare. This fosters the creation of more innovative solutions and new revenue streams while adhering to global industry standards,” added Ivan. TM's certification journey started with a Bronze in September 2023 with three APIs and quickly progressed to Diamond with 54 certified APIs in just seven months. Now at 60 certified APIs, TM demonstrates its dedication to agility, innovation, and collaboration. By joining 11 of the world's largest service providers including Vodafone, China Mobile and Telefónica, who have adopted TM Forum's suite of Open APIs for digital service management, TM solidifies its global recognition among industry leaders.
Business going digital: unifi kicks off its business webinar series for 2021 with reboot 5.0
unifi Business Club (uBC) kick off its 2021 webinar series with REBOOT 5.0, focusing on how businesses could build and retain customer loyalty in this digital age unifi continues its efforts in empowering Malaysian SMEs through complete business solutions, helping them to become sustainably-ready and economically-resilient. With that, unifi aims to enable the digital transformation of SMEs with not just products and solutions but also support programmes. Today, unifi, via its one-stop business community for SME, unifi Business Club (uBC), organised REBOOT 5.0, which focuses on how businesses could build and retain customer loyalty during these times of adversity. Ignatius Ong, Chief Executive Officer of Touch & Go Digital, Khalil Jaffri Muhammad Muri, Head of Retail Business Division of Petronas Dagangan, and Khaidhir Elias, Value Program Lead of unifi SME, shared their point of views and insights on enhanced customer loyalty for the digital future. Speaking at the event, Khaidhir said: "As the leading telecommunications service provider for Malaysian SMEs, unifi continues to organise programmes such as business webinars which are very relevant in today's landscape towards accelerating digital economy. This REBOOT 5.0 webinar series is a not to be missed online event, specially organised for our business customers. This is part of our commitment to facilitate the digital adoption and digitalisation of our business customers towards accelerating their growth. More programmes by uBC are in the pipeline, so stay tuned!" "Through uBC, unifi supports local SMEs by equipping them with the right skills and knowledge in ensuring business owners stay ahead of the competition in this digital age. This is in line with the unique role of Telekom Malaysia Berhad (TM) as the enabler of Digital Malaysia and in support of the Government's nation-building initiative including MyDIGITAL," he added. uBC acts as a one-stop business community for all SME needs to grow digitally. The community provides practical solutions and support, connects SMEs to various business associations and supporting agencies to enable them to grow and realise their full potential. Serving close to 400,000 businesses of all industries and sizes, unifi also provides value-added solutions offerings by leading industry experts to uBC members through various upskilling and reskilling avenues, to help them adopt digital tools with ease. Among these learning avenues for SMEs are the free live webinar series, Sembang Business and REBOOT sessions. Sembang Bisnes is a live Q&A and sharing session with reputable SME entrepreneurs, while REBOOT is a dedicated webinar session with industry experts, aimed at helping uBC members and SMEs gain business knowledge. Both are conducted live via unifi Business Club various social media accounts. Through its strong partnerships, unifi gathers industry leaders to discuss the current economic landscape, business-related queries and share valuable advice with the audience. Past sessions featured notable representatives from MDEC, SME Bank, KryptoPOS, enginemailer, TM Info Media Sdn Bhd (TMIM) and Digital Marketing Consultancy (DMC). To tune in to the upcoming free live webinars and learn more about how to stay ahead in the market with unifi, visit unifi Business Club Facebook page at www.facebook.com/unifibusinessclub.
NEWSLETTER
Just drop your details and stay updated with the world of Telekom Malaysia. We promise – no spam!