09 Sep 2025
TM and Scicom Form Strategic Partnership to Deliver World-Class, AI-Powered Customer Experience
Kuala Lumpur, 9 September 2025 – Telekom Malaysia Berhad (TM) and Scicom (MSC) Berhad (Scicom) have entered into a strategic partnership to elevate customer experience through artificial intelligence (AI)-driven innovation and operational excellence. The collaboration reflects TM’s commitment to delivering world-class customer engagement and taking its service standards to the next level.
The partnership will bring together operational expertise and next-generation AI solutions, including conversational bots, predictive analytics, sentiment analysis, and intelligent routing. This will enable faster responses, higher resolution rates, and more seamless experiences for customers across all channels, including voice, chat, email, and social media.
Amar Huzaimi Md Deris, Group Chief Executive Officer of TM said, “This partnership is a major step in TM’s journey to become a Digital Powerhouse by 2030, where delighting customers is a core pillar. By combining our strengths with Scicom’s, we will future-proof customer engagement through AI-driven innovation and a stronger collaborative ecosystem that will support TM’s long-term growth.”
“For our B2C segment, Unifi customers will enjoy faster responses, higher resolution rates and a more seamless experience across every touchpoint. For our B2B segment, this partnership, together with the capabilities of our subsidiary VADS Business Process Sdn Bhd (VADS BP), strengthens TM’s ability to deliver AI-powered customer experience solutions for enterprise and government clients across Malaysia, reinforcing our role as a trusted enabler of digital services,” he continued.
Dato’ Sri Leo Ariyanayakam, Group Chief Executive Officer of Scicom said, “This collaboration represents a defining moment for both companies. By combining TM’s nationwide scale with Scicom’s AI-driven platforms and BPO expertise, we are setting a new benchmark for customer management in Malaysia. Scicom’s technology stack, developed in-house over the years, underpins our ability to deliver intelligent automation, advanced analytics, and customer experience innovation at scale. We are confident that this partnership will deliver cost optimisation, higher levels of customer satisfaction, and new revenue streams, while advancing Malaysia’s standing in AI innovation for customer experience.”
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TM launches first phase of 5G services for unifi mobile customers and businesses
Strengthening Unifi’s fixed-mobile convergence offering, TM aims to deliver seamless 5G transition and spur Malaysia’s 5G adoption and digital capabilities Telekom Malaysia Berhad (“TM” or “the Group”) is uniquely positioned to accelerate Malaysia’s 5G adoption, as the Group leverages its convergence leadership in delivering seamless fixed and mobile services to customers and businesses. Following the signing of DNB’s Access Agreement on 30 October 2022, TM launched the first phase of its 5G services today, offering unlimited 5G data to existing Unifi Mobile Postpaid customers, as well as new Postpaid and Prepaid customers. “DNB’s Access Agreement provides a level playing field for telcos to access the single 5G network equally, to deliver a wider range of innovative services,” said Imri Mokhtar, TM’s Group CEO. “Leveraging this equal entry into 5G plus our current suite of connectivity and digital solutions, TM will be better placed to drive innovation and digital transformation at a national level, aligning with key digital programmes such as JENDELA and MyDigital to competitively position Malaysia as a technology hub.” “5G will reinforce TM’s leadership in fixed-mobile converged services for our consumer and MSME segments, strengthening our mobile capabilities to provide the widest and fastest all-in-one solution for fixed broadband, mobile service and digital content that meets today’s digital lifestyles and workstyles,” Imri added. Acknowledging that one of the critical factors in 5G adoption is the willingness of customers to purchase new 5G-enabled devices, Unifi Mobile will also offer bundled 5G service-and-device plans, catering to a range of price points to ensure customer affordability from all backgrounds. With 5G currently covering more than 33% of populated areas throughout Malaysia, this first phase is key to grow TM’s reach and presents the opportunity for a new push in Unifi’s convergence play, riding on its strength of 3 million households and close to 400,000 MSME customers. 5G will also strengthen Unifi’s proposition as a preferred digital partner for MSMEs, to provide complete one-stop services to accelerate their business growth. Additionally, via TM One, its enterprise and Government sector arm, TM recently launched its 5G Sphere, a circle of leading technology and smart solution partners to form an ecosystem that will accelerate the co-creation of 5G innovative use-cases, taking enterprise 5G transformation from ideation to realisation. To date, there are 39 partners in this programme. TM’s nation-building efforts with the Government will also speed-up the availability of smart city, smart industry and 5G-enabled applications, creating a more sustainable and inclusive digital society and economy. Simultaneously, TM continues to modernise the country’s fibre network architecture, integrating automation and virtualisation technologies to boost back-end infrastructures that will support the anticipated demand for 5G services and capabilities. Ahead of this commercial launch, TM took strides to ramp up its 5G capabilities to grow its mobile and fixed-mobile convergence position, having recently appointed a seasoned industry leader, Jasmine Lee, as its Executive Vice President, Mobile and Chief Executive Officer of webe, as well as onboarding senior mobile talents to strengthen its innovation and competitiveness. “As we transform to become a human-centred TechCo, TM’s 5G commitment goes beyond connectivity to enabling our interconnected society reshape the way we live and work. We recognise the value that this next-gen technology will bring to communities, businesses and the Government, and will continue to explore new ways to make 5G and digital progress accessible to all,” Imri concluded.
TM expands its unifi service to more areas in Kuching
Residents of three (3) more villages in Kuching namely Kampung Boyan, Kampung Gersik and Kampung Surabaya can now enjoy high speed Internet connectivity with unifi. Telekom Malaysia Berhad (TM), through TM Sarawak, today expanded its unifi service to three (3) more villages in Kuching, Sarawak namely Kampung Boyan, Kampung Gersik and Kampung Surabaya (Kpg BGS). The service expansion has provided an opportunity for new and existing TM customers in the area to experience high-speed Internet connectivity delivered via fibre optic network. To mark the occasion, a special event titled “Juh Tukar Ke unifi @ Tebingan Sungai BGS” was held and launched by YB Datuk Dr. Haji Abdul Rahman Haji Junaidi, Minister in the Chief Minister’s Department (Islamic Affairs & Dewan Bandaraya Kuching Utara (DBKU)) and Assistant Minister of Utility (Water Supply). The launch was witnessed by Adiman Ajem, Director of Malaysian Communications and Multimedia Commission (MCMC) Sarawak and Sudarnoto Osman, Chief Executive Officer, Sarawak Digital Economy Corporation (SDEC). Also present at the event was Jafer Sadig Abdul Lathiff, State General Manager, TM Sarawak. Speaking at the event, YB Datuk Dr. Haji Abdul Rahman said: “We welcome the expansion of unifi to Kampung Boyan, Kampung Gersik and Kampung Surabaya as this signifies TM’s continuous effort to bring high speed broadband connectivity to more areas in Sarawak. This initiative is hoped to boost the growth of local industries such as Kek Lapis Sarawak and Ikan Terubuk Masin, thus promoting digital economy and adoption of a more digital lifestyle amongst the local communities. As Malaysia’s national telecommunications services provider, with its extensive network and expertise, I believe TM is more than capable to facilitate Sarawak’s digital transformation journey.” Meanwhile in his speech, Jafer Sadig said, “As the enabler of Digital Malaysia aspiration, we are excited to deliver our unifi service to Kpg BGS so the residents there can fully utilise the high speed connectivity to cater to their digital lifestyle. We will also continue to upgrade the network infrastructure to fibre optic beyond Kpg BGS in Kuching Division to fulfill the increasing demand for unifi. This has become more essential as the nation adapts to the new normal in which our activities including work, education, business and leisure have been digitalised. We hoped that the availability of unifi service to more areas will enable Sarawak citizens to reap the benefits of digital communications,” he said. “This expansion also reflects TM’s commitment and support towards the Government’s Jalinan Digital Negara (JENDELA) action plan to deliver connectivity to all. TM, as a responsible nation-builder, will continue to serve the nation and establish the ecosystem for a digital society, digital businesses and digital Government through our solid network infrastructure towards enabling Digital Malaysia,” he added. At the event, TM Sarawak also rewarded selected new unifi customers from its consumer segments as an appreciation for their trust and support for the brand. Besides that, a digital marketing workshop was held in collaboration with SDEC which saw the participation of 20 aspiring digital local entrepreneurs. YB Datuk Dr. Haji Abdul Rahman also went for a walkabout around Kpg BGS and engaged with the residents where he reiterated the need for the community members to play their part in safeguarding the newly deployed communication infrastructure for everyone’s benefit. New unifi Plans unifi is now available in better value packages to cater to the dynamic needs of all customers. Among available plan options are: unifi 30Mbps plan at RM89 per month: Offers unlimited data for you to get the best internet experience for your family at home. Comes with 16 free channels on playTV@unifi app downloadable on Apple App Store or Google Play Store. unifi 100Mbps plan at RM129 per month: For customers who need faster speed for their advanced digital lifestyle such as online entertainment, home surveillance, and e-sports among others Comes with unlimited data, free 600 minutes talk time to all mobile and fixed lines nationwide. Options to choose unifi TV’s Aneka Plus, Varnam Plus or Ruby Plus premium entertainment packages to be enjoyed via unifi playTV app for non-stop entertainment on-the-go. unifi Your World Campaign from as low as RM198 per month: Total Convergence Home Broadband package comprising internet, content and mobile with savings of up to RM200 per month for seamless internet experience at home. Comes with unifi TV’s Ultimate Pack bundled with unifi Plus Box and unifi Mobile 4G LTE with unlimited data, voice and SMS. Can be supplemented with unifi’s Mesh Wi-Fi to boost customers’ Wi-Fi experience at home by eliminating Wi-Fi dead spot for only RM15 per month. Exclusive for the 500Mbps and 800Mbps packages, unifi is giving out a FREE Deco M9 Plus Mesh Wi-Fi. unifi Mobile 99 Unlimited postpaid plan for only RM59 per month: Exclusive offer for unifi Home Broadband customers (Normal Price: RM99 per month): Offers unlimited data, calls and SMS, with no contract. Comes with 10GB LTE hotspot pass every month. Customers may keep their number and switch to unifi Mobile with zero upfront payment. unifi Mobile #BEBAS prepaid with options of RM10, RM13, RM15 or RM35: Comes with more data to stream, game, shop and browse. Customers can opt to buy add-ons if they need more data to enjoy their favourite apps and make more calls to chat all day. To find out more on unifi’s latest offerings, please visit https://unifi.com.my/
KATY KUNG & OWEN CHEUNG USHERS IN THE “HUAT” THIS CNY WITH BRAND NEW UNIFI TV RUBY PLUS PACK NOW WITH TVBANYWHERE+
KUALA LUMPUR, 28 JANUARY 2024 – Unifi TV, Unifi’s digital lifestyle convergence arm, is pleased to announce the launch of its brand new Ruby Plus Pack now with TVBAnywhere+ streaming app included at only RM30.00 a month – developed especially for the upcoming Chinese New Year festivities. Jasmine Lee, Unifi’s Chief Commercial Officer – Consumer, said, “We are excited to launch this specially curated Ruby Plus Pack, in time for these joyous festivities. Through this new pack and our various services, we aim to enhance our growing platform of high-quality global content and offer compelling digital lifestyle experiences for our diverse customers. The launch of this new pack with TVBAnywhere+ streaming app reflects Unifi’s efforts to continuously innovate our converged services, and customers can look forward to more exciting offers in the coming months.” Elevating digital lifestyle experiences, this new pack delivers a rich array of simultaneously cast TV shows, as well as exclusive movies that are being aired for the first time. These programmes from Hong Kong, China, and Taiwan are available via TVBAnywhere+ app, with the new Ruby Plus Pack also including popular channels such as Celestial Movies, Now Jelli, CCTV-4 and SETI. With all-in access to TVBAnywhere+ Premium Zone, Unifi customers can enjoy its extensive library of videos on demand including Justice Sung Begins (状王之王), Forensic Heroes 6 (法证先锋6 幸存者的救赎), Midlife Sing & Shine! 2 (中年好声音2), and Family Feud (思家大战). Customers can also enjoy live channels such as TVB Jade, TVB News, and Xing He through this new pack. The Ruby Plus Pack also caters to users of all ages, with more than 40 premium channels such as tvN Movies, Warner TV, Nickelodeon, AXN and Unifi Sports, among others, promising a comprehensive entertainment journey for everyone. Other features of this new offering in this promotional bundle include: a) Intuitive streaming – Unifi TV and TVBAnywhere+ apps offer intuitive interfaces, personalised recommendations and high-definition streaming to create a more immersive viewing experiences. b) Flexible switching between streaming apps – Customers who have the TVBAnywhere+ app will have the flexibility to switch their preferred streaming app, with options such as Viu, iQIYI, WeTV, MangoTV and more. c) Latest Unifi TV Box – Customers will receive the latest Android TV 12 Box worth RM480 at no additional charge, improving the shared sit-back viewing experience for families. As part of the launch, Unifi TV collaborated with TVB Hong Kong to bring award-winning actors Owen Cheung and Katy Kung to Malaysia. Fans were treated to a festive meet and greet with the artistes at Pavilion KL and selected Unifi Stores, enjoying interactive games, songs and exclusive gifts. They are also in town to promote TVBAnywhere+ streaming app’s upcoming 2024 titles like Death Hint (奪命提示), Big Biz Duel (企業強人), The Airport Diary (飛常日誌), Sinister Being 2 (逆天奇案 2) and more. Unifi TV Ruby Plus Pack is available for both new and existing Unifi customers, and TVBAnywhere+ streaming app access can also be activated via the MyUnifi app. For more information, visit www.unifi.com.my
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