03 Apr 2025

TM Celebrates Aidilfitri 2025 with “Salam Teristimewa”, Empowering Autistic Community through AI and Art

TM Celebrates Aidilfitri 2025 with “Salam Teristimewa”, Empowering Autistic Community through AI and Art Article Header
TM

KUALA LUMPUR, 2 April 2025 – This Hari Raya Aidilfitri, Telekom Malaysia Berhad (“TM” or “the Group”) presents “Salam Teristimewa”, a special campaign that brings together creativity, inclusion and innovation to celebrate the unique talents of Malaysia’s autistic community.

Adding further meaning to the celebration, this year’s campaign also coincides with World Autism Acceptance Month in April. In supporting this, TM is collaborating with NakSeni, a social enterprise dedicated to empowering artists with disabilities, to shine a spotlight on three creative autistic individuals—Izzati Shahrin, Yuri Azzari, and Maria Soo.

Rich in emotion, colour and individuality, their original artworks have been transformed by TM into dynamic, animated expressions using generative AI tools. These animated visuals offer an immersive glimpse into how neurodiverse individuals interpret themes such as festive joy, human connection and the feeling of belonging, among core elements of Aidilfitri that resonate will all Malaysians.

Amar Huzaimi Md Deris, TM Group Chief Executive Officer said, “This Aidilfitri, we are celebrating the power of expression, inclusion, and how technology can and should be used to uplift lives. We believe that every voice, especially those less heard, has a story worth sharing. Through “Salam Teristimewa”, we are humbled to raise awareness around autism acceptance to foster a greater understanding of neurodiversity and promote a more inclusive society.

“This initiative reflects TM’s broader aspiration to become a Digital Powerhouse by 2030, where innovation is not just about advancing technology, but about creating meaningful impact for communities. By harnessing the latest AI video generation tool, we have reimagined how art and technology can intersect to amplify underrepresented voices, and offer all Malaysians a new, heartfelt perspective on Raya,” added Amar.

As part of the campaign, the public is invited to view the animated artworks on TM’s official social media platform via @mytmgroup or via the QR code below. Each piece offers a window into the autistic artists’ perspectives, blurring the line between technology and human emotion and creating a celebration that is truly teristimewa.

 

Salam Teristimewa QR

 

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YTM collaborated with PINTAR Foundation to contribute 60 refurbished laptops to underprivileged students under Pejabat Pendidikan Daerah Bangsar/Pudu (PPDBP) to facilitate their online learning session. ​In its continuous effort to ease the burden of underprivileged students during this unprecedented period, Yayasan TM (YTM), the foundation arm of Telekom Malaysia Berhad (TM), together with PINTAR Foundation has reached out to the beneficiaries group under the #MYBAIKHATI initiative. Through the collaboration, YTM contributed 60 units of refurbished laptops together with 15GB LTE unifi Mobile #BEBAS packages FREE for one (1) year to Pejabat Pendidikan Daerah Bangsar/Pudu (PPDBP), Kuala Lumpur. Eligible students from 16 primary and secondary schools have been identified by PPDBP to receive the contribution. When handing over the contribution, Izlyn Ramli, Director of YTM said: “We understand the critical need of good, workable devices and internet connection for Home-Based Learning and Teaching (PdPR) sessions in the new norm. Under the #MYBAIKHATI initiative, we have refurbished used laptops that we received from the kind and caring public. Coupled with our unifi Mobile #BEBAS data plan, we hope the identified students can have a better PdPR experience. TM through YTM will continue to pave the way for deserving students to have greater access to education as we believe no one should be left behind, especially in this digital age.” Meanwhile commenting on this contribution, Tuan Hj Azuar Hj Hussin, Bangsar/Pudu District Education Officer said: "PPDBP would like to express our deepest appreciation to YTM and PINTAR Foundation. We believe this contribution would be invaluable to the recipients and facilitate their learning process in this very challenging period. We hope more corporates will come forth and provide their support to fulfil the needs of these underprivileged students.” TM is supporting the #MYBAIKHATI initiative, an industry-wide device crowdsourcing initiative aimed to collect and repair used communication devices to be distributed to low-income families (B40). TM has set up six (6) of its TMpoint outlets in the Klang Valley as collection points to facilitate the donation drive. The outlets are TM Experience Centre (TMEC) at Menara TM, Bangsar; TMpoint Cyberjaya, TMpoint Shah Alam, TMpoint Setapak, TMpoint Bukit Raja and TMpoint Taman Desa. To further encourage the public to donate their used smart devices, TM has partnered with realme, a smartphone manufacturer, where realme has allocated 300 realme vouchers worth RM50 each for individuals who contribute their used devices. They can then use the vouchers to purchase any realme devices at realme Official Store on Shopee. "realme Malaysia is pleased to join forces with TM in encouraging Malaysians to donate their used smart devices. We also hope that realme fans with old but usable devices can donate them to support a good cause during this challenging time," said Tiffany Teh, Brand Director of realme Malaysia. For more information on how you can be part of the #MYBAIKHATI initiative supported by TM, visit www.tm.com.my/mybaikhati.

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