03 Apr 2025

TM Celebrates Aidilfitri 2025 with “Salam Teristimewa”, Empowering Autistic Community through AI and Art

TM Celebrates Aidilfitri 2025 with “Salam Teristimewa”, Empowering Autistic Community through AI and Art Article Header
TM

KUALA LUMPUR, 2 April 2025 – This Hari Raya Aidilfitri, Telekom Malaysia Berhad (“TM” or “the Group”) presents “Salam Teristimewa”, a special campaign that brings together creativity, inclusion and innovation to celebrate the unique talents of Malaysia’s autistic community.

Adding further meaning to the celebration, this year’s campaign also coincides with World Autism Acceptance Month in April. In supporting this, TM is collaborating with NakSeni, a social enterprise dedicated to empowering artists with disabilities, to shine a spotlight on three creative autistic individuals—Izzati Shahrin, Yuri Azzari, and Maria Soo.

Rich in emotion, colour and individuality, their original artworks have been transformed by TM into dynamic, animated expressions using generative AI tools. These animated visuals offer an immersive glimpse into how neurodiverse individuals interpret themes such as festive joy, human connection and the feeling of belonging, among core elements of Aidilfitri that resonate will all Malaysians.

Amar Huzaimi Md Deris, TM Group Chief Executive Officer said, “This Aidilfitri, we are celebrating the power of expression, inclusion, and how technology can and should be used to uplift lives. We believe that every voice, especially those less heard, has a story worth sharing. Through “Salam Teristimewa”, we are humbled to raise awareness around autism acceptance to foster a greater understanding of neurodiversity and promote a more inclusive society.

“This initiative reflects TM’s broader aspiration to become a Digital Powerhouse by 2030, where innovation is not just about advancing technology, but about creating meaningful impact for communities. By harnessing the latest AI video generation tool, we have reimagined how art and technology can intersect to amplify underrepresented voices, and offer all Malaysians a new, heartfelt perspective on Raya,” added Amar.

As part of the campaign, the public is invited to view the animated artworks on TM’s official social media platform via @mytmgroup or via the QR code below. Each piece offers a window into the autistic artists’ perspectives, blurring the line between technology and human emotion and creating a celebration that is truly teristimewa.

 

Salam Teristimewa QR

 

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The programme in Mukut was officially launched by His Royal Highness The Sultan Pahang, Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah, during his recent visit to the village. Amar Huzaimi Md Deris, TM’s Managing Director and Group Chief Executive Officer said, “Jangkau Digital TM is about building the right foundations for communities to thrive, from expanding digital access, to unlocking new economic opportunities, nurturing future-ready talent, and safeguarding environment. It reflects our role as a nation builder, ensuring that even the most remote communities are part of Malaysia’s digital future. In Mukut, we are working closely with the community and the Tioman Development Authority as our strategic partner to demonstrate that rural and island villages can progress sustainably, while preserving the heritage and natural beauty that make them unique.” Digital Foundation for Inclusive Growth The transformation begins with robust digital infrastructure across Pulau Tioman. The 75km submarine cable from Kuala Rompin that was deployed by TM, forms the backbone that connects the entire island to Malaysia’s national digital network, effectively bringing the world to Tioman and Tioman to the world. This is followed by the rollout of high-speed fibre broadband and expanded mobile coverage that now reaches all key settlements and tourism hotspots. This upgrade ensures that residents, businesses and visitors across Tioman enjoy stable, high-quality internet access, a critical enabler for economic activity, education, and tourism. In Kampung Mukut, this connectivity has been further strengthened with the installation of outdoor WiFi spanning the village from the jetty and school to the mosque, eateries, homestays, and along scenic trails, enabling tourists to navigate, locals to run online businesses, and students to participate in virtual learning without interruption. 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Teachers in Mukut also benefit from training programmes that help them integrate STEM content into lessons and maximise the use of digital tools. Beyond the classroom, TM is investing in capability building for the community’s core sporting tradition - sailing. Efforts include upgrading essential infrastructure such as dedicated walkway and slipway to provide safe and convenient access to the waterfront. The Group also goes the extra mile by providing a comprehensive coach training and talent development programme, and providing official sports attire for the school’s sailing team. These initiatives are designed to inspire the students, enhance competitive readiness, and cultivate a new generation of talent capable of competing at the highest levels. This integrated approach ensures that Mukut’s youth can excel both in academics and in sports, proving that rural communities can nurture future champions on multiple fronts. Preserving Environment and Biodiversity In preserving Mukut’s charm, TM is embedding environmental stewardship into every aspect of development. The village’s coral reefs, rainforest trails, and marine biodiversity are recognised as irreplaceable assets, and planned coral protection and trail conservation programmes will ensure these remain intact for future generations. TM’s sustainability commitment extends to the seabed where the presence of submarine cables naturally fosters the formation of artificial reefs, providing vital habitats for marine life and cultivating to long-term biodiversity ecosystem. To further support eco-tourism safety, TM is enhancing measures to ensure the safety of both tour guides and hikers on treks to the Dragon Horns including providing GPS trackers and other digital solutions, helping Mukut maintain its reputation as a safe, well-managed destination for adventure tourism. By combining digital technology with environmental care, Jangkau Digital TM reinforces the idea that progress in rural communities can go hand in hand with sustainability. Greater Purpose of TM “Our aspiration to become Malaysia’s Digital Powerhouse by 2030 is grounded in our greater purpose to enable progress that is inclusive, sustainable, and meaningful for all. When students in Mukut can explore robotics, local entrepreneurs can reach customers worldwide, and young athletes can train for national glory, all while preserving their environment, we see the true value of digital transformation. Jangkau Digital TM in Mukut is just the beginning, and we are committed to extending this progress to other rural islands and communities across the nation,” concluded Amar.

06 Mar 2024
UNIFI REDEFINES MOBILE PREPAID EXPERIENCE WITH ALL-NEW UNI5G WOW PLANS

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24 Dec 2020
One (1) new positive Covid-19 case at TMpoint Taipan, Subang Jaya

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