Recognised by the Malaysia Book of Records, campaign sees planting of 5,017 trees across 23 locations with 18 collaborative partners

Yayasan TM (YTM), the foundation arm of Telekom Malaysia Berhad (TM), today launched The Largest Gutta Percha Tree-Planting Event in 24 hours, a Malaysia Book of Records certified campaign in conjunction with World Telecommunication and Information Society Day 2022.

The project, inspired by the “Greening Malaysia; Our Trees, Our Life” campaign under the Ministry of Energy and Natural Resources that aims to preserve the country’s biological diversity, was co-organised with Yayasan Sukarelawan Siswa (YSS), and saw 1,000 student volunteers and TM’s own Reaching Out Volunteers (TM ROVers) working together to plant 5,017 Gutta Percha trees at 23 locations simultaneously.

Launched by YB Datuk Zahidi Zainul Abidin, Deputy Minister of Communications and Multimedia, together with Dato’ Haji Rosli Isa, Secretary General, Ministry of Energy and Natural Resources, the campaign specifically chose the Gutta Percha tree species for its significant heritage status in Malaysia.

Native to the country and known as Nyatoh Taban Merah to locals, the species was instrumental for the early beginnings of the global submarine telegraph network. In 1851, the latex from the Gutta Percha tree was discovered to be the best insulating material and led to the invention of the first submarine cable in the world. While it was replaced with polyethylene by the 1950s, this humble tree essentially spearheaded modern telecommunications capabilities globally.

Hosting the event, Tan Sri Dato’ Seri Abd. Ghafar Mahmud, Board of Trustee Member of YTM said, “This symbolic Gutta Percha tree-planting programme is a collaborative effort to protect our natural heritage and to honour the unique role it has played in connecting communities throughout the world.  From its humble origins in our own forests, this species has transformed our communications capabilities, and it is now our duty to protect it for future generations.”

Speaking at the launch, YB Datuk Zahidi said, “The World Telecommunication and Information Society Day this year is celebrated by industry players, agencies and corporate partners in their own unique ways. As we move with the fast pace of the digital world, we need to balance it with green conservation efforts to sustain our environment. I am thrilled and excited with today’s event that sees the preservation of Gutta Percha, a native and very important species particularly to telecommunications. Congratulations to YTM and YSS for this unique collaboration!”

A total of 18 partners from local councils, institutions and universities also collaborated on this project, providing designated areas for Gutta Percha education, research and development, as well as participating in the tree-planting initiative. Besides YSS, these partners include: Forest Research Institute Malaysia (FRIM), Jabatan Perhutanan Semenanjung Malaysia, Perbadanan Putrajaya, Majlis Perbandaran Sepang, Dewan Bandaraya Kuala Lumpur, Multimedia University (MMU), International Islamic University Malaysia (IIUM), Universiti Sains Islam Malaysia (USIM), University of Malaya (UM), Universiti Putra Malaysia (UPM), Universiti Kebangsaan Malaysia (UKM), Universiti Teknologi MARA (UITM), Universiti Teknologi Petronas (UTP) and Universiti Malaysia Perlis (UniMAP) as well as Mr DIY, Hara Makers and unifi.

In addition to tree-planting, YTM is also supporting Buy for Impact’s social enterprise, Hara Makers, through their Reimagine Plastic environmental initiatives. The foundation is further helping economically-disadvantaged communities through an income-generating project to create upcycled volunteers’ hats for the Gutta Percha Tree-Planting event.

Extending the impact of the project beyond the launch event, YTM, in partnership with unifi, is running an Adopt-A-Tree campaign via unifi Rewards points redemptions. unifi customers will have the opportunity to adopt a Gutta Percha tree by donating their points towards this effort via the myunifi application or portal. Through their support, the adopted trees will be planted within the 23 unifi Green Zones and customers will receive a digital certificate from YTM for their contribution.

These initiatives tie in with TM Group’s Environmental, Societal and Governance (ESG) sustainability commitments, connecting the three components with Malaysia’s national heritage conservation as well as education efforts.