09 May 2024


unifi Mobile

KUALA LUMPUR, 9 MAY 2024 – Unifi Mobile is offering free prepaid SIM cards to 30,000 pilgrims as well as Tabung Haji staff and volunteers for the 2024 Hajj season. This initiative is part of the Sahabat Korporat TH 2024 programme, through which TM supports Tabung Haji via connectivity and digital value-added services for pilgrims fulfilling their spiritual obligations. 

Through this programme, those performing the Hajj in 2024 are eligible to receive the Unifi Mobile SIM card as part of its Middle East Pass offering. These cards will be made available during the various Hajj courses organised by Tabung Haji and at Unifi Stores nationwide, prior to the Hajj season.

Jasmine Lee, Unifi’s Chief Commercial Officer, Consumer, said, “TM has supported Tabung Haji for more than 29 years since 1995, providing services and other benefits as part of the Sahabat Korporat TH programme. As the nation’s leading convergence champion, this initiative aligns with our overall commitment to enriching lives and communities through technology, ensuring seamless and affordable connectivity for our Hajj pilgrims while they are abroad.”

“Providing one of the most affordable prepaid plans in the market, we are offering unlimited data passes that can be utilized by pilgrims throughout the duration of their visit to Saudi Arabia,” she added.

Unifi Mobile’s customised Middle East Pass offering will include various unlimited data plans for customers to choose from to suit their connectivity needs while performing Hajj, ranging from 1-day passes priced at RM15 to 45-day passes* priced at RM125. 

Customers observing the Hajj can visit https://unifi.com.my/mobile/roaming for more information. 


18 Aug 2023
Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023

KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.   Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.  The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash. Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.” “The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added. Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.   TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise. Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas. #Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my. Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.

21 Apr 2022
unifi business unveils ecommerce & cloud solutions to accelerate MSME digital adoption

unifi Business Suite now includes eCommerce Hub, Cloud Storage, and Cyber security providing MSMEs the convenience, security, and tools to grow their business in the digital era unifi Business recently unveiled exciting new features in its suite of solutions for Malaysia's Micro, Small and Medium Enterprises (MSMEs), which would enable them to upscale rapidly and accelerate their digital business transformation. Offering a unified ecosystem of consultation, connectivity, digital solutions and specialised services, unifi Business aims to secure its position as the preferred digital partner for MSMEs as the sector recovers from the effects of the pandemic. Established as a one-stop centre for all business needs, the unifi Business suite now includes: unifi eCommerce Hub: Designed to connect and maximise growth opportunities seamlessly, this solution offers a single and integrated platform, with an easy-to-use interface. Entrepreneurs can sync their offline and online sales channels, manage product inventories, orders, monitor sales and revenue, as well as manage social media enquiries. They can even build interactive websites with live chat and built-in online payment features. unifi Cloud Storage: To help businesses manage the often tedious task of storing valuable information, this solution brings flexible, safe and scalable data storage. It also provides access for multiple users and secured encryption for better business productivity. Hosted locally at TM's Green Data Centre certified facilities, unifi Cloud Storage provides a secure home for important files and information so businesses can focus on growing and being profitable. Cyber Security solution: To assist MSMEs in securing their business against cyber threats, this easy-to-deploy and straightforward-to-manage solution allows them to get on with the important stuff – like generating revenue and growing business. Supported by a world-leading cyber security provider, the solution protects important things that matter to businesses regardless of IT skill level, providing "Always On-Security for Always-On Businesses". It will be available for subscription starting 22 April 2022 onwards. unifi Business Club (uBC): All unifi Business customers will enjoy member benefits of the uBC, which include access to relevant and current content at its portal (https://ubc.unifi.com.my). Here, they can find insightful and inspiring content such as webinars, talk shows, live chats, events, business tips and articles to help them navigate the business world. uBC members will also enjoy access to financial assistance, productivity boosters, digital marketing platforms, tools and community engagement programmes that are tailored to a variety of business needs. Commenting on the new suite of offerings, Mohamad Yusman Ammeran, Head of SME Segment, unifi said, "MSMEs form the backbone of our economy and they need to take timely advantage of the digital boom, which presents an ideal opportunity to navigate towards more sustainable growth. Digitalisation done right is the way to go: unifi Business is primed to help them get back on their feet, come back stronger and achieve positive gains through its innovative digital solutions." According to industry analysts, building a strong digital presence is critical in today's connected era, the lack of which accounts for the failure of many MSMEs during the pandemic. To stay competitive, businesses need to make their products and services offering available online and participate in the burgeoning local and regional eCommerce market. Yusman added that unifi will be with MSMEs, guiding them on their digitalisation journey. "Our certified unifi Business Consultant team is another testament to our commitment to serve MSMEs. They are certified with the International Certification for Digital Literacy (ICDL) and will offer continuous support and guidance," said Yusman. "Our multiple business solutions for MSMEs demonstrate TM's support for the Government's initiatives, such as JENDELA and MyDIGITAL, and are aligned to the Group's role as the enabler of Digital Malaysia." Domestically, Malaysia's eCommerce value soared by 22% to RM801bil in 2021 after registering an income of RM658bil in 2020 for the period of January - September, according to the latest data from the Department of Statistics Malaysia (DOSM). As MSMEs represent 97.4% of overall business establishments in the country, they play a significant role in strengthening Malaysia's digital economy growth. In addition to the digital solutions, MSMEs can now enjoy up to 50% savings or get a RM5,000 matching grant, as part of the Pelan Jana Semula Ekonomi Negara (PENJANA) initiative announced by the Government in 2021. This is an opportunity for MSMEs to increase their productivity while reducing their operating cost. For more information on unifi Business Solutions and MSME Digitalisation grant offerings, please visit www.unifi.com.my/business/smegrant.

01 Jun 2022
TM R&D’s Customer-focused innovations recognised at the Malaysia Technology Excellence Awards

In-house smart solutions for Fixed Wireless Access connectivity and customer experience platform for frontliners awarded under “Connectivity-Telecommunications” and “AI-IT Services” categories respectively ​Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM), recently bagged two awards at the Malaysia Technology Excellence Awards 2022, organised by the Singapore Business Review. The Malaysia Technology Excellence Awards spotlights exceptional companies who are technology disruptors that boosts Malaysia’s economy. TM’s Fast Internet for All (FIRA) solution was bestowed the award under the “Connectivity-Telecommunications” category, while TM’s Single Platform on Intelligent Customer Experience (SPICE.ai) won the award in the “Artificial Intelligence (AI)-IT Services” category. Commenting on these awards, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, “I couldn’t be prouder of my team as these awards reflect their commitment to meet the fast-evolving digital needs of today’s customers and strengthen our position as a research leader in these fields. This recognition also reaffirms our efforts in building smarter digital ecosystems to facilitate the ease with which Malaysians can embrace a more digital lifestyle, while also bringing progress to the nation.” FIRA was introduced as a way to support the government in providing Malaysians with quality access to digital connectivity nationwide. Aimed at offering better internet service to underserved communities, FIRA uses Fixed Wireless Access (FWA) technologies to improve connectivity in rural areas across Malaysia. Since its first deployment in Malacca back in July 2020, the solution has demonstrated promising success in improving download and upload link speeds compared to other broadband services. The solution has since been implemented at a rural school in Selangor and at Pusat Komuniti Desa sites under the Ministry of Rural Development. It has also supported an IR4.0 use case in Terengganu. “FIRA is formulated to address two common issues: coverage and speed.  The solution is capable to deliver connectivity up to 50Mbps within 5-8km range, compared to a traditional 4G cell within 1km range. Furthermore, with its quick deployment procedures, FIRA can help mitigate customers’ connectivity concerns in a cost-effective and timely manner,” shared Dr. Sharlene. SPICE.ai, on the other hand, aims to assist frontliners in their daily task of addressing customer service enquiries and requests. Dr Sharlene explained, “SPICE.ai consists of multiple components that cover different parts of an existing customer experience system. By integrating these components, frontliners gain a more holistic view of each customers’ profiles. The solution then implements real-time analytics to improve customer experience, giving frontliners the right information at the right time which allows them to deliver a better experience to customers.” This analytics system has been deployed nationwide for nearly two years and becomes the primary touchpoint for more than 5,000 TM frontliners in most customer interactions across multiple channels. The performance of SPICE.ai has proven to be reliable and seamless even when integrated with more than 20 existing, standalone systems and was still able to relay the processed information through one single platform, on top of providing analytics and advisory. Established in 2001, TM R&D is the innovation arm of TM Group focusing on creating smarter ecosystems to make business and life easier for a better Malaysia. TM R&D’s solutions are clustered around four pillars namely Intelligent Platforms, Data Brokerage, Connectivity/Tools and IR4.0/Digital Solutions. Growing from strength to strength, TM R&D has won multiple global awards and generated more than 2,800 Intellectual Property Rights (IPRs) and 1,400 digital assets to date. TM R&D’s innovations are developed in-house and cut across multiple industries such as Utilities, Retail, Agriculture, Healthcare and Education, with safety and productivity as its top priority.


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