09 Dec 2024
Unifi Mobile Honours Chinatown’s Heritage Through Immersive 5G Experiences
Kuala Lumpur, 9 December 2024 – Unifi Mobile and Unifi Business participated in the recent KL Chinatown Festival 2024 as the Official Telco Partner. KL’s Chinatown district came alive with fun filled activities to celebrate the local art scene, showcase its unique culture and support entrepreneurs.
Located in the Petaling Street area, Chinatown offers a rich heritage with a unique mix of traditional Chinese and Malaysian architecture, and lively market stalls, attracting locals and tourists alike. As an official partner, Unifi played up this cultural and economic tapestry, engaging visitors and businesses during the festival.
Jasmine Lee, Unifi’s Chief Commercial Officer, Consumer, said, "Petaling Street is a melting pot of diversity, culture and entrepreneurship. Our participation in the recent KL Chinatown Festival underscores our commitment to celebrating this historic landmark by supporting its art scene and local businesses through digitalisation.”
“Our augmented reality (AR) mural painting added an innovative digital layer to Chinatown’s vibrant street art, blending creativity with 5G technology. We also empowered local entrepreneurs, offering complimentary workshops, as well as business consultations to help them in their digital transformation. These efforts align with our Digital Powerhouse aspirations to make technology more accessible, enabling a Digital Malaysia,” Jasmine added.
Bringing street art to life
Contributing to Chinatown’s rich and vibrant art scene, Unifi Mobile collaborated with a local artist to create a mural that symbolises the bold and vibrant spirit of young Malaysians. Powered by UNI5G, Unifi Mobile brought the mural to life through AR, offering visitors a unique way to engage with and experience street art via their smart devices.
Championing the next generation of creative talents, Unifi Mobile also served as the partner and prize sponsor for the AR Fest KL 2024 that took place during the same weekend.
Recognised by Opensignal* in 2023 as a global winner in 5G download speeds, Unifi Mobile offers seamless connectivity and a variety of value-driven plans that enable these innovative ideas. UNI5G Postpaid 39 subscribers now receive an additional 200GB of 5G data for only RM1 per month, complementing existing 30GB of 5G & 4G data and unlimited calls. For those seeking the latest devices, Unifi Mobile Postpaid includes 5G phones and unlimited 5G data starting from RM49 per month. Additionally, Unifi Broadband customers who switch to Unifi Mobile will receive six months’ complimentary UNI5G Postpaid 69, which includes unlimited 5G + 4G data, unlimited calls, and 60GB hotspot.
Empowering local businesses
Unifi Business, the digital solutions partner to Malaysia’s micro, small and medium enterprises, played a part at the festival, offering complimentary workshops on Digital Marketing Solutions and business consultations to local businesses in Chinatown. This provided local entrepreneurs deeper insights into how to expand their brand presence among today’s digital customers and grow their businesses through Unifi Business’ solutions that are tailored to their needs.
For more information on Unifi, visit @unifi on Instagram, @unifi.mobile on TikTok, or @weareunifi on Facebook.
*Opensignal Awards – 5G Global Mobile Network Experience Report, Group 1, October 2023, based on independent analysis of mobile measurements recorded during the period 1 January – 29 June 2023 © 2024 Opensignal Limited.
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