09 Dec 2024

Unifi Mobile Honours Chinatown’s Heritage Through Immersive 5G Experiences

Unifi Mobile Honours Chinatown’s Heritage  Through Immersive 5G Experiences Article Header
TM
unifi Mobile

Kuala Lumpur, 9 December 2024 – Unifi Mobile and Unifi Business participated in the recent KL Chinatown Festival 2024 as the Official Telco Partner. KL’s Chinatown district came alive with fun filled activities to celebrate the local art scene, showcase its unique culture and support entrepreneurs.

Located in the Petaling Street area, Chinatown offers a rich heritage with a unique mix of traditional Chinese and Malaysian architecture, and lively market stalls, attracting locals and tourists alike. As an official partner, Unifi played up this cultural and economic tapestry, engaging visitors and businesses during the festival.

Jasmine Lee, Unifi’s Chief Commercial Officer, Consumer, said, "Petaling Street is a melting pot of diversity, culture and entrepreneurship. Our participation in the recent KL Chinatown Festival underscores our commitment to celebrating this historic landmark by supporting its art scene and local businesses through digitalisation.”

“Our augmented reality (AR) mural painting added an innovative digital layer to Chinatown’s vibrant street art, blending creativity with 5G technology. We also empowered local entrepreneurs, offering complimentary workshops, as well as business consultations to help them in their digital transformation. These efforts align with our Digital Powerhouse aspirations to make technology more accessible, enabling a Digital Malaysia,” Jasmine added.

 

Bringing street art to life

Contributing to Chinatown’s rich and vibrant art scene, Unifi Mobile collaborated with a local artist to create a mural that symbolises the bold and vibrant spirit of young Malaysians. Powered by UNI5G, Unifi Mobile brought the mural to life through AR, offering visitors a unique way to engage with and experience street art via their smart devices.  

Championing the next generation of creative talents, Unifi Mobile also served as the partner and prize sponsor for the AR Fest KL 2024 that took place during the same weekend.

Recognised by Opensignal* in 2023 as a global winner in 5G download speeds, Unifi Mobile offers seamless connectivity and a variety of value-driven plans that enable these innovative ideas. UNI5G Postpaid 39 subscribers now receive an additional 200GB of 5G data for only RM1 per month, complementing existing 30GB of 5G & 4G data and unlimited calls. For those seeking the latest devices, Unifi Mobile Postpaid includes 5G phones and unlimited 5G data starting from RM49 per month. Additionally, Unifi Broadband customers who switch to Unifi Mobile will receive six months’ complimentary UNI5G Postpaid 69, which includes unlimited 5G + 4G data, unlimited calls, and 60GB hotspot.

 

Empowering local businesses

Unifi Business, the digital solutions partner to Malaysia’s micro, small and medium enterprises, played a part at the festival, offering complimentary workshops on Digital Marketing Solutions and business consultations to local businesses in Chinatown. This provided local entrepreneurs deeper insights into how to expand their brand presence among today’s digital customers and grow their businesses through Unifi Business’ solutions that are tailored to their needs.

 

For more information on Unifi, visit @unifi on Instagram, @unifi.mobile on TikTok, or @weareunifi on Facebook.

 

*Opensignal Awards – 5G Global Mobile Network Experience Report, Group 1, October 2023, based on independent analysis of mobile measurements recorded during the period 1 January – 29 June 2023 © 2024 Opensignal Limited.

YOU MAY ALSO LIKE

13 Mar 2023
TM AND ZTE MALAYSIA ENTER INTO A STRATEGIC PARTNERSHIP TO DEVELOP NEXT-GENERATION TECH THROUGH HYBRID CLOUD 5G CORE NETWORK

Telekom Malaysia Berhad (TM) and ZTE (Malaysia) Corporation Sdn Bhd have entered into a new partnership to build a hybrid cloud 5G core network that is designed for future technologies and applications.   Over the next three years, this strategic partnership will foster innovation and advancement of state-of-the-art technologies for TM’s 5G Core project, which includes bare metal containers, SDN-based architecture, hardware acceleration, CUPS, and 3-layer decoupling. Advancements in these technologies will propel the development of a converged, open, reliable, trusted and efficient 5G core network.   This rollout is anticipated to transform and revolutionise the way that data will be processed and transmitted, which could significantly impact the development of future technologies and applications. Developing a high-capacity network will also address the rising need for network bandwidth and speed as Malaysia’s 5G adoption and ecosystem accelerates.   The integration of this converged network will strengthen TM’s capabilities to provide seamless connectivity and exceptional network performance, serving a diverse range of industries, including healthcare, finance, transportation, and education. Additionally, the hybrid cloud 5G core network will aid in the growth of smart cities, Internet of Things (IoT), and other next-generation technologies that necessitate rapid, low-latency connectivity.   This collaboration marks a significant achievement in the advancement of 5G technology in Malaysia, with the novel hybrid cloud 5G core network anticipated to revolutionise Malaysia’s telecommunications industry. With the deployment of these sophisticated technologies, customers will gain unparalleled user experience, while also improving the network's dependability, safety, and efficiency.   Jasmine Lee Sze Inn, TM’s Executive Vice President for Mobile said, “TM is pleased to partner ZTE in building a hybrid cloud 5G core network that is designed to meet the rising needs for future technologies. This strategic partnership will transform 5G-enabled networks to deliver innovative solutions and services through our state-of-the-art network and infrastructure, and enable seamless connectivity and exceptional network performance.     “We believe that this collaboration will further accelerate the adoption of 5G networks across Malaysia, and enable next-generation technology such as smart cities, Internet of Things, Artificial Intelligence, automation and other future technologies to drive both industry and the nation’s digital agenda forward.”   ZTE Malaysia’s Chief Executive Officer, Mr Steven Ge, is also excited about the prospect of this collaboration and how it will advance the development of a converged, open, reliable, trusted and efficient 5G core network.   Mr Steven Ge said: “We’re excited to strengthen our partnership with TM through the development of a hybrid cloud 5G core network. This will accelerate the launch of 5G network across Malaysia, which will bring forth new innovation into the market. As a global leading provider of information and communication technology solutions we are confident that the advancement of our hybrid cloud 5G core network will be the model for future networks. ZTE is committed in this collaboration that will put Malaysia as one of the leading countries in the region to roll-out its 5G network.”

01 Jun 2022
TM R&D’s Customer-focused innovations recognised at the Malaysia Technology Excellence Awards

In-house smart solutions for Fixed Wireless Access connectivity and customer experience platform for frontliners awarded under “Connectivity-Telecommunications” and “AI-IT Services” categories respectively ​Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM), recently bagged two awards at the Malaysia Technology Excellence Awards 2022, organised by the Singapore Business Review. The Malaysia Technology Excellence Awards spotlights exceptional companies who are technology disruptors that boosts Malaysia’s economy. TM’s Fast Internet for All (FIRA) solution was bestowed the award under the “Connectivity-Telecommunications” category, while TM’s Single Platform on Intelligent Customer Experience (SPICE.ai) won the award in the “Artificial Intelligence (AI)-IT Services” category. Commenting on these awards, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, “I couldn’t be prouder of my team as these awards reflect their commitment to meet the fast-evolving digital needs of today’s customers and strengthen our position as a research leader in these fields. This recognition also reaffirms our efforts in building smarter digital ecosystems to facilitate the ease with which Malaysians can embrace a more digital lifestyle, while also bringing progress to the nation.” FIRA was introduced as a way to support the government in providing Malaysians with quality access to digital connectivity nationwide. Aimed at offering better internet service to underserved communities, FIRA uses Fixed Wireless Access (FWA) technologies to improve connectivity in rural areas across Malaysia. Since its first deployment in Malacca back in July 2020, the solution has demonstrated promising success in improving download and upload link speeds compared to other broadband services. The solution has since been implemented at a rural school in Selangor and at Pusat Komuniti Desa sites under the Ministry of Rural Development. It has also supported an IR4.0 use case in Terengganu. “FIRA is formulated to address two common issues: coverage and speed.  The solution is capable to deliver connectivity up to 50Mbps within 5-8km range, compared to a traditional 4G cell within 1km range. Furthermore, with its quick deployment procedures, FIRA can help mitigate customers’ connectivity concerns in a cost-effective and timely manner,” shared Dr. Sharlene. SPICE.ai, on the other hand, aims to assist frontliners in their daily task of addressing customer service enquiries and requests. Dr Sharlene explained, “SPICE.ai consists of multiple components that cover different parts of an existing customer experience system. By integrating these components, frontliners gain a more holistic view of each customers’ profiles. The solution then implements real-time analytics to improve customer experience, giving frontliners the right information at the right time which allows them to deliver a better experience to customers.” This analytics system has been deployed nationwide for nearly two years and becomes the primary touchpoint for more than 5,000 TM frontliners in most customer interactions across multiple channels. The performance of SPICE.ai has proven to be reliable and seamless even when integrated with more than 20 existing, standalone systems and was still able to relay the processed information through one single platform, on top of providing analytics and advisory. Established in 2001, TM R&D is the innovation arm of TM Group focusing on creating smarter ecosystems to make business and life easier for a better Malaysia. TM R&D’s solutions are clustered around four pillars namely Intelligent Platforms, Data Brokerage, Connectivity/Tools and IR4.0/Digital Solutions. Growing from strength to strength, TM R&D has won multiple global awards and generated more than 2,800 Intellectual Property Rights (IPRs) and 1,400 digital assets to date. TM R&D’s innovations are developed in-house and cut across multiple industries such as Utilities, Retail, Agriculture, Healthcare and Education, with safety and productivity as its top priority.

09 Dec 2024
Unifi Mobile Honours Chinatown’s Heritage Through Immersive 5G Experiences

Kuala Lumpur, 9 December 2024 – Unifi Mobile and Unifi Business participated in the recent KL Chinatown Festival 2024 as the Official Telco Partner. KL’s Chinatown district came alive with fun filled activities to celebrate the local art scene, showcase its unique culture and support entrepreneurs. Located in the Petaling Street area, Chinatown offers a rich heritage with a unique mix of traditional Chinese and Malaysian architecture, and lively market stalls, attracting locals and tourists alike. As an official partner, Unifi played up this cultural and economic tapestry, engaging visitors and businesses during the festival. Jasmine Lee, Unifi’s Chief Commercial Officer, Consumer, said, "Petaling Street is a melting pot of diversity, culture and entrepreneurship. Our participation in the recent KL Chinatown Festival underscores our commitment to celebrating this historic landmark by supporting its art scene and local businesses through digitalisation.” “Our augmented reality (AR) mural painting added an innovative digital layer to Chinatown’s vibrant street art, blending creativity with 5G technology. We also empowered local entrepreneurs, offering complimentary workshops, as well as business consultations to help them in their digital transformation. These efforts align with our Digital Powerhouse aspirations to make technology more accessible, enabling a Digital Malaysia,” Jasmine added.   Bringing street art to life Contributing to Chinatown’s rich and vibrant art scene, Unifi Mobile collaborated with a local artist to create a mural that symbolises the bold and vibrant spirit of young Malaysians. Powered by UNI5G, Unifi Mobile brought the mural to life through AR, offering visitors a unique way to engage with and experience street art via their smart devices.   Championing the next generation of creative talents, Unifi Mobile also served as the partner and prize sponsor for the AR Fest KL 2024 that took place during the same weekend. Recognised by Opensignal* in 2023 as a global winner in 5G download speeds, Unifi Mobile offers seamless connectivity and a variety of value-driven plans that enable these innovative ideas. UNI5G Postpaid 39 subscribers now receive an additional 200GB of 5G data for only RM1 per month, complementing existing 30GB of 5G & 4G data and unlimited calls. For those seeking the latest devices, Unifi Mobile Postpaid includes 5G phones and unlimited 5G data starting from RM49 per month. Additionally, Unifi Broadband customers who switch to Unifi Mobile will receive six months’ complimentary UNI5G Postpaid 69, which includes unlimited 5G + 4G data, unlimited calls, and 60GB hotspot.   Empowering local businesses Unifi Business, the digital solutions partner to Malaysia’s micro, small and medium enterprises, played a part at the festival, offering complimentary workshops on Digital Marketing Solutions and business consultations to local businesses in Chinatown. This provided local entrepreneurs deeper insights into how to expand their brand presence among today’s digital customers and grow their businesses through Unifi Business’ solutions that are tailored to their needs.   For more information on Unifi, visit @unifi on Instagram, @unifi.mobile on TikTok, or @weareunifi on Facebook.   *Opensignal Awards – 5G Global Mobile Network Experience Report, Group 1, October 2023, based on independent analysis of mobile measurements recorded during the period 1 January – 29 June 2023 © 2024 Opensignal Limited.

NEWSLETTER

Just drop your details and stay updated with the world of Telekom Malaysia. We promise – no spam!​