Unifi, a leader in converged home, mobile and lifestyle services via its digital content arm, Unifi TV, today announced three new premium channels via partnerships with leading content providers – beIN Asia Pacific; Moonbug Entertainment, a subsidiary of Candle Media; and Korea’s KC Global Media.
Starting February 2023, viewers will be able to enjoy these popular channels via their Unifi TV subscriptions: beIN SPORTS 2 – featuring top-tier European football, international tennis competitions and most recently, full Formula 1 coverage; Moonbug Kids – designed for families with pre-school children; and ONE – for fans of the latest Korean drama and entertainment.
Two of the three new channels, Moonbug Kids and ONE will also be available for free preview throughout the whole of February for both existing and new Unifi TV subscribers.
This brings Unifi TV’s channel offerings to a whopping 71 premium channels, along with 17 app partners including Disney+ Hotstar, Viu, WeTV and Lionsgate Play – the largest selection of streaming apps over a single platform.
Ho Hock Doong, Head of Content, Unifi TV said, “We are excited to partner beIN Asia Pacific, Moonbug Entertainment, and KC Global Media in bringing their popular channels to Unifi TV and to provide more quality offerings to our local audiences.
“At the end of 2022, Digital Market Insights projected that Malaysia’s Home Entertainment revenue was expected to reach an annual growth rate (CAGR 2022-2027) of 8.36%, with a projected market volume of US$48.57 million and 1.1 million active users by 2027.
“With these prospects in mind, we are strengthening our partnerships with leading global content providers to offer an inclusive selection of digital entertainment solutions – bringing Unifi’s ‘all-in-one’ value proposition to all audiences,” he added.
beIN SPORTS 2 will join the line-up of three existing beIN SPORTS channels as well as the beIN SPORTS CONNECT app already available on Unifi TV, offering the widest live sports coverage from beIN SPORTS in Malaysia. In addition to the Formula 1 broadcast rights which will be extended to Unifi TV viewers, the channel will also include the Australian Open, ATP and the upcoming Roland-Garros.
Mike Kerr, Managing Director, beIN Asia Pacific, said, “As we continue to expand and strengthen our sports offering, we are excited to enter into the next phase of partnership with Unifi TV. Now with Formula 1, fans can immerse themselves in more live coverage than ever before on beIN SPORTS. We look forward to working alongside Unifi TV to grow our audiences in Malaysia.”
Putting families in the forefront, Moonbug Kids on Unifi TV will feature all of Moonbug’s IPs including CoComelon, Blippi, Gecko’s Garage, Morphle, Arpo, Little Baby Bum and recent acquisitions Little Angel and Oddbods – offering wholesome and quality entertainment for preschool and early-years viewers.
Unifi TV is also the first digital content platform in Malaysia to offer selected Moonbug Kids programmes on demand that are localised in Bahasa Melayu and Mandarin – bringing these edutainment programmes to more of Malaysia’s multi-lingual audiences.
“We are extremely excited to launch our Moonbug Kids channel on Unifi TV via their on-air and online platforms. We have had a strong start to 2023 in maintaining our strategy of rolling out our content and channels across APAC and EMEA and are now very much looking forward to sharing our beloved characters and stories with families across Malaysia,” said Nicolas Eglau, Managing Director EMEA & APAC, Moonbug Entertainment.
Leading K-entertainment channel, ONE, on the other hand, will bring the best of Korean entertainment to Malaysia. The channel will feature drama series Kokdu: Season of Deity within 24 hours of release in Korea and a line-up of romantic specials in February such as Weightlifting Fairy Kim Bok Joo and Backstreet Rookie. Fans of travel variety shows will also be treated to Dopojarak: Story of Homme the K-Wanderer, featuring personalities from K-pop, K-drama, fashion and sports.
George Chien, Co-Founder, President, and CEO of KC Global Media shared, “We are excited to enhance our partnership with Unifi TV to bring the best entertainment from around the world to every household and mobile device in Malaysia! With the addition of ONE channel on Unifi TV, fans can look forward to an endless stream of freshly curated programming direct from South Korea’s biggest broadcasters and studios.”
“These channels are quality additions to our platform and will strengthen our lifestyle offerings as part of Unifi’s Converged solutions for broadband, mobile and digital content. Our aim is to provide seamless customer experiences via extensive and affordable services that meet today’s digital demands, including online entertainment both at home and on-the-go,” Ho shared.
“As we kick off 2023, we aim to continue expanding our digital content, providing more customisable, value-for-money selections together with Unifi’s other converged solutions to bring something for everyone,” he concluded.
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The event was also graced by the presence of YB Dato' Saifuddin Abdullah, Minister of Communications and Multimedia Malaysia. Commenting on key aspects of the memorandum, Tan Sri Dato' Seri Mohd Bakke Salleh noted: "We are honoured to collaborate with CyberSecurity Malaysia in this strategic initiative, which is aimed at elevating the nation's cybersecurity network and ecosystem and strengthening Malaysia's self-reliance in cyberspace. It is vital for the adoption of cybersecurity to be in tandem with the pace of transformation in order to secure our digital economy. Being a strategic partner, it is our pleasure to lend our expertise not just for this initiative but in Malaysia's mission to enhance its cybersecurity capabilities. This collaboration will enable both parties to enhance the ability of the public and business sectors to fend off cyberattacks that can come from all corners of the world and make cybersecurity a key thrust towards a sustainable digital economy, digital government and digital society. TM as the enabler of Digital Malaysia, is here to bridge the need for cybersecurity in order to successfully use cloud services; and to enable organisations to focus on their transformation journey, securely and comfortably." Meanwhile, General Tan Sri Dato' Seri Panglima Mohd Azumi Mohamed (Retired) said, "As a cybersecurity specialist and technical agency, CyberSecurity Malaysia is strongly committed to ensure the e-Security aspects of the country and will continue to identify areas that could endanger national security and the well-being of the people. The main focus is to strengthen capacity through monitoring and providing effective response towards cyber threats and attacks to avoid major impact. With the signing of this strategic partnership, the principles and mechanisms of collaboration will enable both entities to merge and benefit from each other's technology and expertise, thus enabling both organisations to act as commercial strategic partners locally and internationally." The initiative between both parties includes the sharing of global best practices, leveraging each other's technical capabilities and is set to deliver optimal cybersecurity technology solutions to local enterprises and public sectors. TM's role encompasses offering end-to-end comprehensive cybersecurity solutions to both Malaysia and the world. This is delivered principally through CYDEC, which is a portfolio of active cyber defense capabilities, managed security products and services, powered by TM's Global Security Operations Center (GSOC). CYDEC is indeed paving the way for greater digital trust and cyber resilience in the digital era. 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This MoC also signals the continued urgency of addressing the relentless surge of cyber threats impacting both the public and business sectors as a fundamental step to enabling a sustainable, safe and successful digital society. 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TM wins Asia’s Best Employer Brand Awards 2021 again
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