09 Feb 2023
Unifi TV kickstarts 2023 offerings with addition of popular beIN SPORTS 2, Moonbug Kids and one premium channels
Unifi, a leader in converged home, mobile and lifestyle services via its digital content arm, Unifi TV, today announced three new premium channels via partnerships with leading content providers – beIN Asia Pacific; Moonbug Entertainment, a subsidiary of Candle Media; and Korea’s KC Global Media.
Starting February 2023, viewers will be able to enjoy these popular channels via their Unifi TV subscriptions: beIN SPORTS 2 – featuring top-tier European football, international tennis competitions and most recently, full Formula 1 coverage; Moonbug Kids – designed for families with pre-school children; and ONE – for fans of the latest Korean drama and entertainment.
Two of the three new channels, Moonbug Kids and ONE will also be available for free preview throughout the whole of February for both existing and new Unifi TV subscribers.
This brings Unifi TV’s channel offerings to a whopping 71 premium channels, along with 17 app partners including Disney+ Hotstar, Viu, WeTV and Lionsgate Play – the largest selection of streaming apps over a single platform.
Ho Hock Doong, Head of Content, Unifi TV said, “We are excited to partner beIN Asia Pacific, Moonbug Entertainment, and KC Global Media in bringing their popular channels to Unifi TV and to provide more quality offerings to our local audiences.
“At the end of 2022, Digital Market Insights projected that Malaysia’s Home Entertainment revenue was expected to reach an annual growth rate (CAGR 2022-2027) of 8.36%, with a projected market volume of US$48.57 million and 1.1 million active users by 2027.
“With these prospects in mind, we are strengthening our partnerships with leading global content providers to offer an inclusive selection of digital entertainment solutions – bringing Unifi’s ‘all-in-one’ value proposition to all audiences,” he added.
beIN SPORTS 2 will join the line-up of three existing beIN SPORTS channels as well as the beIN SPORTS CONNECT app already available on Unifi TV, offering the widest live sports coverage from beIN SPORTS in Malaysia. In addition to the Formula 1 broadcast rights which will be extended to Unifi TV viewers, the channel will also include the Australian Open, ATP and the upcoming Roland-Garros.
Mike Kerr, Managing Director, beIN Asia Pacific, said, “As we continue to expand and strengthen our sports offering, we are excited to enter into the next phase of partnership with Unifi TV. Now with Formula 1, fans can immerse themselves in more live coverage than ever before on beIN SPORTS. We look forward to working alongside Unifi TV to grow our audiences in Malaysia.”
Putting families in the forefront, Moonbug Kids on Unifi TV will feature all of Moonbug’s IPs including CoComelon, Blippi, Gecko’s Garage, Morphle, Arpo, Little Baby Bum and recent acquisitions Little Angel and Oddbods – offering wholesome and quality entertainment for preschool and early-years viewers.
Unifi TV is also the first digital content platform in Malaysia to offer selected Moonbug Kids programmes on demand that are localised in Bahasa Melayu and Mandarin – bringing these edutainment programmes to more of Malaysia’s multi-lingual audiences.
“We are extremely excited to launch our Moonbug Kids channel on Unifi TV via their on-air and online platforms. We have had a strong start to 2023 in maintaining our strategy of rolling out our content and channels across APAC and EMEA and are now very much looking forward to sharing our beloved characters and stories with families across Malaysia,” said Nicolas Eglau, Managing Director EMEA & APAC, Moonbug Entertainment.
Leading K-entertainment channel, ONE, on the other hand, will bring the best of Korean entertainment to Malaysia. The channel will feature drama series Kokdu: Season of Deity within 24 hours of release in Korea and a line-up of romantic specials in February such as Weightlifting Fairy Kim Bok Joo and Backstreet Rookie. Fans of travel variety shows will also be treated to Dopojarak: Story of Homme the K-Wanderer, featuring personalities from K-pop, K-drama, fashion and sports.
George Chien, Co-Founder, President, and CEO of KC Global Media shared, “We are excited to enhance our partnership with Unifi TV to bring the best entertainment from around the world to every household and mobile device in Malaysia! With the addition of ONE channel on Unifi TV, fans can look forward to an endless stream of freshly curated programming direct from South Korea’s biggest broadcasters and studios.”
“These channels are quality additions to our platform and will strengthen our lifestyle offerings as part of Unifi’s Converged solutions for broadband, mobile and digital content. Our aim is to provide seamless customer experiences via extensive and affordable services that meet today’s digital demands, including online entertainment both at home and on-the-go,” Ho shared.
“As we kick off 2023, we aim to continue expanding our digital content, providing more customisable, value-for-money selections together with Unifi’s other converged solutions to bring something for everyone,” he concluded.
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