18 Aug 2023
Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023
KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
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TM BAGS TOP TECH AWARD FOR ITS DIGITAL WORKFORCE SOLUTION
Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM) wins the “Digital-Utilities” Award for its smart workforce management solution known as FORCE at the recent Malaysia Technology Excellence Awards 2023 (MTEA), organised by the Asian Business Review. This is the seventh award received by TM R&D from MTEA in the last five years, spotlighting its role in accelerating the use of advanced technology and mobile-first approach to spearhead industrial productivity and operational efficiencies as Malaysia transitions into a digital economy. Through cross learnings from deployment within the TM ecosystem, TM R&D’s advanced analytics software in the FORCE platform measures and reports business performance metrics in real-time. This enables fast-paced businesses to make precise data-driven decisions to improve complex tasks scheduling of large fieldwork teams across geographies that in turn, significantly ease resource planning and operational costs. Commenting on the achievement, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, “In promoting growth mindsets through innovation and capacity-building, TM R&D has been consistently recognised for advancing tech solutions to meet fast-evolving digital needs of today’s competitive businesses. Our work in R&D is helping companies in the region adopt automation and digital solutions in improving workforce productivity and efficiency which translates into reducing cost of doing business.” “FORCE provides operational efficiencies and first-class customer experience by automating day-to-day tasks of large field teams. It proves to be an indispensable tool not only for its ability to automate functions of a workforce but also in enabling seamless execution of digital solutions. Today, FORCE can be effectively deployed in key sectors such as the Water and Utility Industry, IT Services, Public Services, Manufacturing, Hospitality and Plantation Management,” added Dr. Sharlene. The workforce management solution is designed to enable the adoption of digitalisation progressively within the organisation’s own growth strategy, allowing it to rapidly reap benefits with minimal costs. Dr. Sharlene concluded, “Winning this award inspires us to create smarter digital solutions in line with TM’s transformation towards becoming a human-centred TechCo and enabling a more Digital Malaysia.” For more information about TM R&D and its innovations, visit www.tmrnd.com.my or email your inquiry to business@tmrnd.com.my or follow them on LinkedIn (TM Research & Development) for more news and updates.
Unifi TV Launches Original Content
Kuala Lumpur, 23 October 2023 – Unifi TV today launched Unifi TV Originals, its own original production to provide greater diversity and valuable content to its viewers. The series and movies line up are locally tailored to satisfy Malaysian viewers which include urban legends, folklore stories and social issues familiar to Malaysians. Customers will be able to enjoy Unifi TV Original series and movies starting with the first series of “Nak Dengar Cerita Hantu?” directed by Sabri Yunus and written by Sophillea. This is an 8-episode series of Malaysian urban legends and folklore tales passed down through generations. The casts featuring renowned local talents such as Namron, Beto Kusyairi, Nora Danish, Uqasha Senrose, Elizabeth Tan, Sean Lee, Thanuja and more will ensure the series remain a true Malaysian affair. Catch the premier of the series on 27 October 2023 with new episodes every Friday at 9.00pm, exclusively on DEGUP (Unifi TV channel 120). Viewers who missed the 9.00pm time slot, will be able to catch the episode through Unifi TV’s Catch Up feature. The series can also be streamed over the Unifi TV app. Anand Vijayan, TM’s Chief Commercial Officer and Executive Vice President of Unifi said, “We are excited to launch our Unifi TV Originals on DEGUP channel. These original productions allow us to compete with other content platforms and providers, offering diverse content to our viewers. This will also create opportunities to the local entertainment industry to showcase their work.” Partnering with local production houses; Golden Adventure Creative (Nak Dengar Cerita Hantu?), NS Star Sdn. Bhd. (Gemersik Berbisik series) and Nuansa Sdn. Bhd. (Bara Jiwa series) with well-known directors and cast like Sabri Yunus, Osman Ali, Amorizan, Elisya Sandha, Ezzrin Loy, Yasmin Hani and many more, Unifi TV aspires to produce high-quality and exciting content, for its viewers through Unifi TV Originals. “The rest of the original series spanning action, horror and thriller genres will be released in the next 12 months. Working with experienced talents in the industry will ensure the delivery of top-quality drama series and movies and we hope that this produces the best content for our Unifi TV subscribers while supporting development of the local entertainment industry,” concluded Anand. To find out more about Unifi TV and its current offerings, visit https://unifi.com.my/tv.
TM ELEVATES ITS GLOBAL STANDING, ATTAINS OPEN API DIAMOND CERTIFICATION FROM TM FORUM
KUALA LUMPUR, 18 June 2024 – TM achieves TM Forum Open API Diamond Conformance Certification with 60 certified APIs, surpassing industry giants. This milestone underscores the company's commitment to industry standards and innovation. TM Forum Open API enables seamless connectivity, interoperability and portability across complex ecosystem services. This “API-first” approach fosters collaboration and simplifies integration for developers. With over 770,000 downloads by over 2,700 companies worldwide, TM Forum’s Open APIs are a game changer for the industry. By achieving this certification, TM actively contributes to this global shift. While at the TM Forum: Ignite conference in Copenhagen, Ivan Chong, TM’s Chief Information Officer (CIO) commented, “This certification aligns with our aspiration of becoming a Digital Powerhouse by 2030. We have established a reusable API framework, streamlined high-volume custom APIs and consolidated siloed API gateways into a single cohesive gateway, strengthening our platform play approach. This boosted our system response time by 34%, exemplifying a truly ‘plug and play’ technology capability.” “The standardised Open APIs, tested in real-world deployment, enable faster time to market with 100% reusable and secure APIs from a curated catalogue. For example, by exposing API capabilities such as Digital Solutions to third-party partners, we can accelerate the development of new products and services for Smart Cities, Smart Education and Smart Healthcare. This fosters the creation of more innovative solutions and new revenue streams while adhering to global industry standards,” added Ivan. TM's certification journey started with a Bronze in September 2023 with three APIs and quickly progressed to Diamond with 54 certified APIs in just seven months. Now at 60 certified APIs, TM demonstrates its dedication to agility, innovation, and collaboration. By joining 11 of the world's largest service providers including Vodafone, China Mobile and Telefónica, who have adopted TM Forum's suite of Open APIs for digital service management, TM solidifies its global recognition among industry leaders.
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