KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
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TM stays committed to serve customers during full Movement Control Order
As an essential services provider, TM continues its operations subject to FMCO guidelines With the nation going into Full Movement Control Order (FMCO) starting 1 June 2021, Telekom Malaysia Berhad (TM) remains committed to serving the nation as we understand connectivity is especially crucial to our customers during this period. As the safety and health of its employees, contractors and customers continue to be the utmost priority, TM is taking the necessary precaution steps to protect their wellbeing when carrying out their tasks. With the FMCO implementation, TM will continue with Special Working Arrangements for its workforce nationwide until further guided by the Government. TM employees at the frontline and supporting critical functions are given the option of flexible working hours or split working teams. Meanwhile, other employees will continue to work from home utilising digital and online productivity tools available. TMpoint outlets and key partner stores are open for service applications and essential transactions subject to government and local authority regulations. Our service installation and restoration activities remain available for customers with Standard Operating Procedures (SOPs) in place to ensure the safety of both TM personnel and its customers. Commenting on TM's preparedness to serve the nation during the FMCO, Shanti Jusnita Johari, Chief Marketing Officer, TM said, "As the nation's essential service provider and the enabler of Digital Malaysia, we understand the importance of getting connected as more people are working from home, participating in online learning, conducting business via online and keeping the family entertained while staying safely at home. Therefore, we are committed to ensuring all our customer support services remain in operation and taking proactive measures to monitor our network to provide uninterrupted best internet experience for homes and businesses." "As more users are at home during this period and utilisation is expected to increase, customers may need extended support to optimise their WiFi setup at home. unifi customers can book Wi-Fi optimisation services from the unifi Elite team to further enhance their internet experience at home. The first 100 slots are now complimentary and interested unifi home broadband customers can book the slot by completing the online form at unifi.com.my/bookunifielite. Existing unifi customers can also access the self-serve channels at both unifi Community and EasyFix portal which provide customers with tips and guides to tackle their usage experience issues quickly." "Our contact center remains open, primarily for assurance support. Due to the higher volume of interactions during this period, customers are encouraged to utilise our digital channels which are available 24/7 for account-related enquiries, management and payment," added Shanti. unifi currently offers #unifiyourworld that comes with up to RM200/month savings and unifi Mobile 99 is now priced at RM59/month with no contract for existing unifi customers. For business customers, they can sign up for unifi's business packages which now come with high-performance Mesh Wi-Fi and business solutions. Updates on Latest Developments of All TM Customer Service Operations during the FMCO period Digital Channels For more information, query, customer service, subscription and any support related needs, please visit www.unifi.com.my. Customers can also reach out to unifi via our digital channels as follows: myunifi app (available for Android and iOS) unifi portal – unifi.com.my unifi online community forum at community.unifi.com.my Email – help@tm.com.my Facebook – https://www.facebook.com/weareunifi/ Twitter – https://twitter.com/helpmeunifi. TMpoint All TMpoint outlets nationwide (except in Sarawak) are open following the allowed operating hours by the National Security Council and local authority regulations. Only essential transactions are available which include new service applications, payments at kiosks and collection of SIM cards. TM Contact Centres at 100, Live Chat, Social Media and e-mail Operations Hours: 7.00 a.m. to 9.00 p.m. and 24/7 for Live Chat Installations and Restorations All installation and restoration activities at customers' premises will continue with the customer's consent and verification of their household status via MySejahtera app. However, the services are not available in Enhanced Movement Control Order (EMCO) Locality and Home Surveillance Order (HSO) zones. Payment Channels All TM Payment Kiosks at TMpoint outlets are in operation. Alternative cash payment channels are at 7-Eleven, MyNews, Speedmart 99, KK Mart, MyNews and Petronas. Alternative digital payment channels via Autopay, unifi self-care portal at unifi.com.my, myunifi app, online payment channels from any of your preferred bank via JomPAY with TM's biller codes (8888 for unifi Home, 2345 for Streamyx & Voice and 3608 for unifi Mobile) and via e-Wallet (Boost app). TM would like to wish all its customers and stakeholders a safe and healthy stay at home under the FMCO and to remind them to continue to take precautionary measures such as social distancing and good personal hygiene to curb the spread of the virus. The Company will continually monitor for developments on the ongoing situation and adapt its services to help customers, whenever needed as the safety of its employees and members of the public are of paramount importance to us.
TM R&D’s Customer-focused innovations recognised at the Malaysia Technology Excellence Awards
In-house smart solutions for Fixed Wireless Access connectivity and customer experience platform for frontliners awarded under “Connectivity-Telecommunications” and “AI-IT Services” categories respectively Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM), recently bagged two awards at the Malaysia Technology Excellence Awards 2022, organised by the Singapore Business Review. The Malaysia Technology Excellence Awards spotlights exceptional companies who are technology disruptors that boosts Malaysia’s economy. TM’s Fast Internet for All (FIRA) solution was bestowed the award under the “Connectivity-Telecommunications” category, while TM’s Single Platform on Intelligent Customer Experience (SPICE.ai) won the award in the “Artificial Intelligence (AI)-IT Services” category. Commenting on these awards, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, “I couldn’t be prouder of my team as these awards reflect their commitment to meet the fast-evolving digital needs of today’s customers and strengthen our position as a research leader in these fields. This recognition also reaffirms our efforts in building smarter digital ecosystems to facilitate the ease with which Malaysians can embrace a more digital lifestyle, while also bringing progress to the nation.” FIRA was introduced as a way to support the government in providing Malaysians with quality access to digital connectivity nationwide. Aimed at offering better internet service to underserved communities, FIRA uses Fixed Wireless Access (FWA) technologies to improve connectivity in rural areas across Malaysia. Since its first deployment in Malacca back in July 2020, the solution has demonstrated promising success in improving download and upload link speeds compared to other broadband services. The solution has since been implemented at a rural school in Selangor and at Pusat Komuniti Desa sites under the Ministry of Rural Development. It has also supported an IR4.0 use case in Terengganu. “FIRA is formulated to address two common issues: coverage and speed. The solution is capable to deliver connectivity up to 50Mbps within 5-8km range, compared to a traditional 4G cell within 1km range. Furthermore, with its quick deployment procedures, FIRA can help mitigate customers’ connectivity concerns in a cost-effective and timely manner,” shared Dr. Sharlene. SPICE.ai, on the other hand, aims to assist frontliners in their daily task of addressing customer service enquiries and requests. Dr Sharlene explained, “SPICE.ai consists of multiple components that cover different parts of an existing customer experience system. By integrating these components, frontliners gain a more holistic view of each customers’ profiles. The solution then implements real-time analytics to improve customer experience, giving frontliners the right information at the right time which allows them to deliver a better experience to customers.” This analytics system has been deployed nationwide for nearly two years and becomes the primary touchpoint for more than 5,000 TM frontliners in most customer interactions across multiple channels. The performance of SPICE.ai has proven to be reliable and seamless even when integrated with more than 20 existing, standalone systems and was still able to relay the processed information through one single platform, on top of providing analytics and advisory. Established in 2001, TM R&D is the innovation arm of TM Group focusing on creating smarter ecosystems to make business and life easier for a better Malaysia. TM R&D’s solutions are clustered around four pillars namely Intelligent Platforms, Data Brokerage, Connectivity/Tools and IR4.0/Digital Solutions. Growing from strength to strength, TM R&D has won multiple global awards and generated more than 2,800 Intellectual Property Rights (IPRs) and 1,400 digital assets to date. TM R&D’s innovations are developed in-house and cut across multiple industries such as Utilities, Retail, Agriculture, Healthcare and Education, with safety and productivity as its top priority.
ACES Awards 2022 recognises TM R&D as the innovative tech company of the year
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