KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
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TM Wins Big at PC.Com Awards 2023
TM continued to solidify its position as Malaysia’s most trusted converged telco and technology company, when it was recognised with four (4) main awards at PC.com Awards 2023 held recently, including CEO of the Year award, won by its Group Chief Executive Officer, Datuk Imri Mokhtar, making the night a special and memorable one for the Company. The other three (3) awards included “Best Fixed Broadband Service Provider” by Unifi, Unifi Business secured “Best Business Fixed Broadband Service Provider” and “Best Enterprise Telco” went to TM One. Present to receive the awards on behalf of TM were Shazurawati Abd Karim, Executive Vice President, TM One; Anand Vijayan, Executive Vice President, Unifi; and Ts. Mohamad Yusman Ammeran, Head of SME, Unifi Business, along with the CEO of the Year award winner Datuk Imri Mokhtar. When accepting the CEO of the Year award, Datuk Imri said: “I am receiving this award on behalf of our 19,000 strong Warga TM nationwide. This award truly belongs to all Warga TM. Your camaraderie and your commitment is an inspiration to me and to everyone. “I would like to extend our utmost appreciation to all our customers - our home, SME and enterprise customers - for your trust in TM to serve your needs. A special appreciation also goes to our delivery ecosystem, including our partners. Without all of you, we couldn't have achieved what we have achieved, and we couldn’t overcome the obstacles that we had overcome. So once again, thank you very much to everyone.” He further thanked PC.com for the accolade and acknowledgement. “Voted as the winner in three categories under Telecommunication and Network, reflected our position as the top performer and the preferred choice among the industry players. We deeply appreciate the unwavering support, trust, and loyalty from our customers; these have been the cornerstone of our success bringing us this far. We will continue to innovate and humanise technologies, so we can deliver more interesting and comprehensive offerings in home, mobile and entertainment services to serve the needs of Malaysians, towards shaping a Digital Malaysia,” concluded Datuk Imri commenting on the wins.
Jangkau Digital TM Reimagines Kampung Mukut, Pulau Tioman as Malaysia’s First Smart Eco-Village, Driving Rural Digital Inclusion and Nation-Building
KUALA LUMPUR, 14 August 2025 – Telekom Malaysia Berhad (“TM” or “the Group”) has identified Kampung Mukut, Pulau Tioman as the first village for its inaugural Jangkau Digital programme, reimagining the small coastal settlement as a Smart Eco-Village that blends digital connectivity, economic empowerment, education, and environmental stewardship. The initiative is aligned with the Government’s call for organisations to contribute in uplifting rural communities through sustainable and inclusive development. Home to just over 100 residents, Kampung Mukut is renowned for its crystal-clear waters, lush rainforests, serene waterfall, and the towering Dragon Horns of Tioman. Its remoteness has also meant limited access to connectivity and public infrastructure, challenges that Jangkau Digital seeks to address while preserving the village’s unique culture and biodiversity. The programme in Mukut was officially launched by His Royal Highness The Sultan Pahang, Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah, during his recent visit to the village. Amar Huzaimi Md Deris, TM’s Managing Director and Group Chief Executive Officer said, “Jangkau Digital TM is about building the right foundations for communities to thrive, from expanding digital access, to unlocking new economic opportunities, nurturing future-ready talent, and safeguarding environment. It reflects our role as a nation builder, ensuring that even the most remote communities are part of Malaysia’s digital future. In Mukut, we are working closely with the community and the Tioman Development Authority as our strategic partner to demonstrate that rural and island villages can progress sustainably, while preserving the heritage and natural beauty that make them unique.” Digital Foundation for Inclusive Growth The transformation begins with robust digital infrastructure across Pulau Tioman. The 75km submarine cable from Kuala Rompin that was deployed by TM, forms the backbone that connects the entire island to Malaysia’s national digital network, effectively bringing the world to Tioman and Tioman to the world. This is followed by the rollout of high-speed fibre broadband and expanded mobile coverage that now reaches all key settlements and tourism hotspots. This upgrade ensures that residents, businesses and visitors across Tioman enjoy stable, high-quality internet access, a critical enabler for economic activity, education, and tourism. In Kampung Mukut, this connectivity has been further strengthened with the installation of outdoor WiFi spanning the village from the jetty and school to the mosque, eateries, homestays, and along scenic trails, enabling tourists to navigate, locals to run online businesses, and students to participate in virtual learning without interruption. Complementing this, TM’s Vision AI CCTV systems have also been deployed at strategic points to improve public safety, manage visitor flows and support responsible tourism in line with Mukut’s eco-tourism appeal. MSME Empowerment & Economic Upliftment With strong digital connectivity as the foundation, entrepreneurs in Mukut are now better positioned to tap into the digital economy. Tourism operators, guesthouses, and boat service providers have been onboarded to visitmukut.com – a community-managed tourism portal powered by TM and enhanced with AI to deliver an end-to-end experience, from discovering Mukut’s natural beauty to booking and engaging with local operators. This is integrated with the Unifi Business Go Bookit app for seamless visitor experiences. This transition to online visibility is strengthening business resilience, particularly for operators who once depended solely on walk-in visitors. To support this shift, TM will conduct targeted training sessions to equip local MSMEs with skills in booking management, social media promotion, and digital content creation, with additional support extended to B40 entrepreneurs via the Sejahtera MADANI programme. By building these capabilities, TM aims to ensure that the economic benefits of tourism are shared more broadly across the community, while positioning Mukut as a destination that is digitally accessible. Equipping Students and Teachers for the Future The Jangkau Digital TM also brings the TM Future Skills (TMFS) to SK Mukut as the Champion School. SK Mukut is now linked to SMK Tekek, Tioman’s “nucleus” digital hub school, enabling resource-sharing and access to advanced digital tools. Through this collaboration, students are exposed to coding, robotics, 3D printing and AI learning modules – subjects that previously seemed out of reach in rural settings. Teachers in Mukut also benefit from training programmes that help them integrate STEM content into lessons and maximise the use of digital tools. Beyond the classroom, TM is investing in capability building for the community’s core sporting tradition - sailing. Efforts include upgrading essential infrastructure such as dedicated walkway and slipway to provide safe and convenient access to the waterfront. The Group also goes the extra mile by providing a comprehensive coach training and talent development programme, and providing official sports attire for the school’s sailing team. These initiatives are designed to inspire the students, enhance competitive readiness, and cultivate a new generation of talent capable of competing at the highest levels. This integrated approach ensures that Mukut’s youth can excel both in academics and in sports, proving that rural communities can nurture future champions on multiple fronts. Preserving Environment and Biodiversity In preserving Mukut’s charm, TM is embedding environmental stewardship into every aspect of development. The village’s coral reefs, rainforest trails, and marine biodiversity are recognised as irreplaceable assets, and planned coral protection and trail conservation programmes will ensure these remain intact for future generations. TM’s sustainability commitment extends to the seabed where the presence of submarine cables naturally fosters the formation of artificial reefs, providing vital habitats for marine life and cultivating to long-term biodiversity ecosystem. To further support eco-tourism safety, TM is enhancing measures to ensure the safety of both tour guides and hikers on treks to the Dragon Horns including providing GPS trackers and other digital solutions, helping Mukut maintain its reputation as a safe, well-managed destination for adventure tourism. By combining digital technology with environmental care, Jangkau Digital TM reinforces the idea that progress in rural communities can go hand in hand with sustainability. Greater Purpose of TM “Our aspiration to become Malaysia’s Digital Powerhouse by 2030 is grounded in our greater purpose to enable progress that is inclusive, sustainable, and meaningful for all. When students in Mukut can explore robotics, local entrepreneurs can reach customers worldwide, and young athletes can train for national glory, all while preserving their environment, we see the true value of digital transformation. Jangkau Digital TM in Mukut is just the beginning, and we are committed to extending this progress to other rural islands and communities across the nation,” concluded Amar.