18 Aug 2023

Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023

Telekom Malaysia Unveils AIDENTITI™ KITA:  A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023 Article Header
TM

KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.  

Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close. 

The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.

Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”

“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.

Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.

 

TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities

As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.

Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.

#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.

Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.

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TM GLOBAL BAGS A DOUBLE WIN AT THE ASIAN TELECOM AWARDS 2024

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Both companies will leverage each other’s expertise, technical capabilities and global best practices to create a safer and more robust cyber ecosystem. Telekom Malaysia Berhad (TM) via its enterprise and public sector business solutions arm, TM ONE, today sealed a Memorandum of Collaboration (MoC) with CyberSecurity Malaysia, the national cybersecurity specialist agency under the purview of the Ministry of Communications and Multimedia Malaysia (KKMM), to empower and strengthen the level of cybersecurity in Malaysia. The MoC was signed in a virtual event by Dato' Ts. Dr. Haji Amirudin Abdul Wahab FASc, Chief Executive Officer, CyberSecurity Malaysia and Imri Mokhtar, Group Chief Executive Officer (GCEO), TM. The ceremony was witnessed by General Tan Sri Dato' Seri Panglima Mohd Azumi Mohamed (Retired) Chairman of the Board of Directors, CyberSecurity Malaysia and Tan Sri Dato' Seri Mohd Bakke Salleh, Chairman of TM. The event was also graced by the presence of YB Dato' Saifuddin Abdullah, Minister of Communications and Multimedia Malaysia. Commenting on key aspects of the memorandum, Tan Sri Dato' Seri Mohd Bakke Salleh noted: "We are honoured to collaborate with CyberSecurity Malaysia in this strategic initiative, which is aimed at elevating the nation's cybersecurity network and ecosystem and strengthening Malaysia's self-reliance in cyberspace. It is vital for the adoption of cybersecurity to be in tandem with the pace of transformation in order to secure our digital economy. Being a strategic partner, it is our pleasure to lend our expertise not just for this initiative but in Malaysia's mission to enhance its cybersecurity capabilities. 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These managed security services ensure access to real-time, continuous, predictive cybersecurity, quickly and without complexity, for added assurance and is well-positioned to secure and protect our nation's strategic Critical Network & Information Infrastructure (CNII). Another key aspect of this strategic collaboration is to explore the development of advanced security monitoring capabilities by tapping on TM ONE's extensive cloud infrastructure. Both parties will also endeavour to advance digital forensic capabilities and enhance incident response services. This will eventually feature cyber-outreach, a capability and capacity development programme, which will help to upscale the skillset and digital intelligence potential of Malaysia's public and private sector workforce. This MoC also signals the continued urgency of addressing the relentless surge of cyber threats impacting both the public and business sectors as a fundamental step to enabling a sustainable, safe and successful digital society. TM ONE CYDEC cybersecurity solution comprises four (4) key elements: Managed Security Service Provider – an end-to-end security solution and management in real-time through predictive protection on private or public networks Cybersecurity Subscription Service – a self-service Digital Risk Protection portal powered by a renowned global telecommunications player, Telefonica Digital Identity Services – provide authority certificates and digital signatures that comply with Malaysia's regulatory and legal systems Professional Services – offers holistic security consulting and assessment services on an organisation's cybersecurity strategy and landscape For further information on TM ONE CYDEC cybersecurity solution, visit www.tmone.com.my/solutions/cybersecurity-services and for more info on CyberSecurity Malaysia, visit www.cybersecurity.my.

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