Chief Commercial Officer, Consumer

Jasmine, 53, a Malaysian, holds a Bachelor of Arts with Honours in Communication and Social Sciences from Universiti Kebangsaan Malaysia.

She first joined TM on 1 October 2022 as TM’s EVP Mobile where she was responsible for the Unifi mobile segment. Jasmine has over 20 years’ of experience in building and expanding different technology-based businesses and has also served in various telecommunications and technology industries. She was appointed to the new position on 15 November 2023.

Jasmine’s vast experience in driving business growth through cost-effective innovation includes her service at AirAsia as the Commercial Director, CEO of MNC Wireless Berhad, a mobile services start-up established by Jasmine, as well as the Senior Manager of Corporate Branding & Relationship Marketing at Digi Telecommunications.

Her strengths in driving the mobile business, marketing, innovation, new business development, digital and customer relations marketing are crucial in driving force for sales, product and marketing for TM to meet the Convergence’s market demand while innovating the future.