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Telephony: Value Added Services

Mass Calling Service

With Mass Calling Service, you can now participate in any interactive games, events, quiz, contest or televoting using the reliability of a Homeline/Businessline. For corporate and business, Mass Calling Service can also handle opinion poll, market research and fund raising or charity events.

The service is not limited to just voting or casting your opinion, you can also participate in live game shows or quizzes, market research, fund raising activity or get the latest announcement about an important event.

Mass Calling Service is a Value Added Service, capable of handling huge volume of calls within a short period of time and able to produce near real-time result. Typically, Mass Calling Services are associated with wide coverage media, such as television or radio. During a broadcast, the audience is encouraged to dial a 5-digit short code number for entertainment, to hear announcement, or to vote.

Currently, the service is using 5-digit short code numbers in which are 1377X, whereby 'X' is a number ranging from 0 to 9. Calls can be made from TM's Homeline/Businessline and also prepaid cards which are Ring Ring Card, Ezeephone and Home Prepaid.

Target Market
Mass Calling Service is suitable for companies that would want to run voting/ contest events, such as

1. TV or Radio Stations that require public opinion, contest on entertainment or advertising
2. Government agencies, companies or research agencies that want to conduct instant and comprehensive surveys and get instant result
3. Charity organizations or any agency that want to conduct charity or fund collection through the telephone
4. Media companies
5. Companies conducting contest to improve sales
6. Research or marketing group
7. Corporate bodies to get feedback from their clients

For companies or organisations, the Mass Calling Service can be catered for the following:

1. Opinion Poll - quick and easy way to gather public opinion on any topic
2. Tele-voting - vote for the winner or select the most popular artiste or best song of the year
3. Live game, quiz shows or contest where attractive prizes can be won. e.g. Ring 8!
4. Charity or Fund raising programmes, e.g. donation for the tsunami victims by Force of Nature Foundation
5. Special announcement, e.g. disaster, sports commentary or government announcement
6. Market Research - as a research tool, to do market studies and statistical analysis for all businesses/advertisers/sponsors
7. Telemarketing - an interactive and fun way to convey promotional messages or give away promotional items

How Mass Calling Service benefits callers:

1. Easier to get through
2. No longer get busy/engaged tone
3. Fair chance to be the winner and be connected live to the show
4. Able to express opinion on current news and issues
5. Easy access to any charity or fund raising activity