Telekom Malaysia Berhad (TM) recently unveiled the latest enhancement of its TM Rewards portal, TM Rewards e-Store as part of its ongoing efforts to bring more value and incentives to its loyal TM Homeline and Streamyx subscribers via TM Rewards Programme, a loyalty programme for TM customers.
TM Rewards e-Store is a virtual shopping mall that offers a variety of merchandise such as perfume, household items, toys, personal items, IT gadgets and others at special discounted rate for TM Rewards members. At the TM Rewards e-Store, online shoppers can purchase goods and services from the partnering merchandisers as well as TM’s iTalk prepaid calling cards’ talktime softpins online. What makes it even better is that, customers who purchase iTalk prepaid softpins at the e-Store will receive FREE ADDITIONAL talktime, a first in Malaysia. For the convenience of the members, TM Rewards e-Store accepts major credit cards such as Mastercard, Visa and FPX. Members will also be able to make payments via Maybank2U and CIMB Clicks by mid December 2008.
The launch of the e-Store was graced by Zainab Hashim, Vice President of Integrated Marketing, TM. Also in attendance were the partners of the TM Rewards programme, which included representatives from various food and beverage outlets, clothing stores and other merchandisers.
Since its inception in January 2008, the TM Rewards programme has seen almost 41,000 TM customers utilizing the benefits and advantages of the programme. Zainab concurs, “At TM, we value customer loyalty; therefore, we always make it a priority to reward our customers who have been loyal in supporting our products and services. By joining the membership, TM Rewards members can also participate in exclusive online contests to win attractive prizes, redeem special invites to specially-arranged and exclusive live events and get information on the latest monthly discounts and privileges from our partners.”
The launch of the TM Rewards e-Store also served as a TM Rewards partners’ get-together. Zainab expressed her appreciation to all business partners for their contribution and participation in making various TM loyalty programmes a success.
“Today marks the first gathering of all TM Rewards business partners, an event where TM specially organized as a gesture of appreciation for the contribution and the participation of all partners in making TM loyalty programs a success. It is also a day where TM Rewards portal unveils TM Rewards E-store as another effort from us to further reward our customers. We hope that this new channel with also help to increase our registered TM Rewards members as well as the traffic to our TM Rewards portal,” added Zainab.
TM Rewards is a programme designed to reward loyal both TM Homeline and Streamyx loyal customers by providing exclusive offers and privileges from its partners, which can be redeemed through the TM Rewards microsite at www.tmrewards.com.my. The microsite acts as the platform to inform TM’s customers on the monthly and quarterly benefits and special offers, rebates and promotional items available under TM Rewards. The microsite is updated on a monthly basis with the latest programs, promotions and highlights.
Special offers from the partners were communicated to all 2.6 million TM Customers via promotional leaflets containing TM Rewards vouchers on quarterly basis and customer’s monthly telephony and Internet bill. Members should also look out for the e-mail blasts sent to their Streamyx e-mail (@streamyx.com) for TM Rewards’ monthly newsletters. Another way to reap the full advantages of TM Rewards is to visit its website regularly to checkout its monthly online offerings and redeem additional vouchers and get more information on other ongoing TM Rewards activities.
Currently, the TM Rewards programme is in partnership with 57 companies and there are more to come. Partners are then divided into various categories such as food and beverages, shopping, health and beauty, financial services, automotive and travel and leisure, thus ensuring that TM customers are able to enjoy a wide and diverse range of experiences. TM’s current partners include Crown Princess Hotel, Domino’s Pizza, Sunway Lagoon, Tumasek Pewter, Hush Puppies, Burger King, MAS Golden Holidays, Nando’s, Auntie Anne’s, KL Bird Park and AIG General Insurance Berhad.
For more information on the TM Rewards or to register as a member of the programme, log on to www.tmrewards.com.my or for more information on TM Rewards e-Store, log on to http://estore.tmrewards.com.my
About TM
Telekom Malaysia Berhad (TM), Malaysia’s leading integrated information and communications group, offers a comprehensive range of communication services and solutions in broadband, data and fixed-line. As a market leader in the broadband and fixed-line businesses, TM is driven to deliver value to its stakeholders in a highly competitive environment. The Group places emphasis on continuing customer service quality enhancements and innovations.
With its extensive global connectivity, TM is poised to position Malaysia as a regional Internet hub and digital gateway for South-East Asia. In line with this, TM is evolving into a Next Generation Network service provider enabling the Group to enhance its efficiency and productivity while providing enriched products and services.
On the Corporate Social Responsibility (CSR) front, the Group has always been a major corporate contributor towards responsible activities in the belief that these practices are a fundamental tenet of good corporate governance. The Group promotes 3 major platforms i.e. education, sports development and community/nation-building. Under education, TM has spent some RM800 million to develop Multimedia University into one of the top universities in Malaysia with more than 20,000 students. TM has also provided scholarships to over 10,000 graduates pursuing academic programmes locally and overseas. On the sports front, TM is actively contributing towards the upliftment of football at all levels while under the community/nation-building platform, the Group contributes towards causes that bring value to the community and nation at large. TM was awarded the prestigious STAR-BIZ ICRM Corporate Responsibility Award under the workplace category for 2008.
For further information on TM, visit www.tm.com.my
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