TM is also highly involved in corporate and sports sponsorship as well as supporting grassroots projects locally and internationally with many notable events sponsored throughout the year.

As Malaysia’s Preffered Telco and No. 1 Broadband provider, TM’s involvement in corporate sponsorship has always been one that supports both national and international events or activities that encourage or directly put Malaysia on the world map.  In line with our brand promise of ‘Opening Up Possibilities’, corporate sponsorship provides the perfect marketing avenue for TM to build closer ties with its customers and partners.

Connecting to our customers and partners via this platform has certainly proven to be an invaluable tool in building a stronger and highly reputable brand.

National Football Team

After 6 years of sponsoring Liga Malaysia, TM has stamped its brand association with football among the public. TM continues to assist Football Association of Malaysia (FAM) in improving the football standards and gaining continuous support from the football fans in Malaysia.

Thus, to further enhance TM’s involvement in football, TM is proud to be the official partner for the National Football Team from 2011 until 2015. With this partnership, TM has joined hands with FAM to directly contribute towards development of national football.

Manchester United Football Club

TM is the Official Integrated Telecommunications Partner of Manchester United in Malaysia. As a local partner, this sponsorship has benefited Malaysians especially TM Customers by providing opportunities for them to participate in all Manchester United activities organized by TM.

This includes attending viewing parties, exclusive meets with Man Utd players when they visit, Meet and Greet with Man Utd legends and many more. In addition, TM also organizes all expense paid trips for selected TM Customers to watch Man Utd playing at Old Trafford.

TM also sees the partnership not only as a way to give back to our customers but also as part of its contributions towards the development of football in Malaysia.
Fans can also download official Man Utd content (MUTV, Photos, Videos, Wallpapers, Ringtones, etc) via www.manutd.tm.com.my website.

Other Sports Sponsorship

Le Tour de Langkawi 2011
(23 January – 1 February 2011)

Le Tour De Langkawi Malaysia 2011 (LTdL 2011) is organized by Ministry of Youth and Sports Malaysia in collaboration with the Malaysian National Cycling Federation (MNCF). It is graded as Hors Classe (2.HC) race by the International Cycling Union (UCI) and still maintains its status as one of the most prestigious championships in Asia.
The 2011 LTdL race went through 8 states, i.e. Kedah, Perlis, Penang, Perak, Pahang, Selangor, Negeri Sembilan, Melaka, and 2 Federal Territories: Putrajaya and Kuala Lumpur.

TM has been the Main Sponsor and the Official Telecommunications provider of the event since 1996, and was the Title Sponsor for 6 consecutive years (2001 – 2006).

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Jelajah 1Malaysia 2011
(8 – 13 March 2011)

Jelajah 1Malaysia is the oldest bicycle race in Malaysia and it is ranked 2.2 class by UCI. Since its first race in 1963, this championship is becoming one of the most prestigious bicycle racing events in Asia and internationally.

Through wide coverage empowered by the local and international media, Jelajah 1Malaysia has proven itself as an important event in promoting Malaysia as a tourism and leisure destination.

Jelajah 1Malaysia is also a suitable platform for young Malaysian riders to compete and gain valuable experience in cycling with some of the best local and international riders.

This year, the race started from Johor through Pahang, Selangor and Negeri Sembilan over 6 stages.

TM is the Official Telecommunications Provider of the event, equipping the Media Centers with telecommunications facilities throughout the race.

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SUKMA XIV, Kuala Lumpur
(2 – 12 June 2011)

Sukan Malaysia (SUKMA) was first introduced in 1986 and is a historic and prestigious sporting event in Malaysia. It is the biggest national multi-sports event and it attracts an extensive following from fans, particularly in the youth segment.

Starting 2011, the Ministry of Youth & Sports Malaysia decided that it was in the best interest of the nation’s athletes to participate in SUKMA annually. It acts as an important platform to develop Malaysia’s young athletes aged 21 years old & below.

SUKMA XIV featured 19 sports with over 7000 participating athletes & officials from all over Malaysia.

TM has been the Main Sponsor of the event since 2000.

World Muay Thai Challenge – Royal Cup of Kedah IV
(17 – 18 June 2011)

Muay Thai has been one of the most sought out event by the community in Kedah. A series of Muay Thai competitions are held in Malaysia, allowing only the best boxers to participate. The competitions have received overwhelming response from local and overseas Muay Thai fans.

The World Muay Thai Challenge is the biggest event in professional world Muay Thai series organized outside of Thailand. This tournament is sanctioned by World Professional Muay Thai Federation.

TM has successfully been sponsoring this event as Main Sponsor since 2008.

Other sponsored sports events:
1) MCKK 7s Premier Rugby Tournament
2) Charity Golf for Netball Malaysia
3) 2011 FIP World Cup Polo Tournament, Pahang
4) Paragliding Accuracy World Cup Sabah 2011