TM - About TM - Policies & Guidelines

Sponsorships

TM is also highly involved in corporate and sports sponsorship as well as supporting grassroots projects locally and internationally with many notable events sponsored throughout the year.

Policies & Guidelines

1. POLICY STATEMENT

It is the policy of TM to promote its image as a customer oriented company providing total customer satisfaction through its sponsorship programme. This will enhance its image as a leading and dynamic, communication and Multimedia Company but yet caring corporate citizen

2. PURPOSES OF THE GUIDELINE

The purposes of the guideline are:

2.1 To sets out the principles, rationale and procedure to ensure that sponsorships are implemented in accordance with the policy and aspirations of the Company.

2.2 To standardise approach and philosophy in managing requests for sponsorships by Divisions/Sections in the Company.

2.3 To facilitate the assessment and evaluation of applications for sponsorship.

2.4 To ensure that sponsorships granted will benefit the deserving target group.

2.5 To outline the authority of level sponsorship approval.

3. OBJECTIVES OF TM SPONSORSHIP PROGRAMME

TM, as one of the largest public-listed company in Malaysia has allocated part of its annual budget for a Sponsorship Programme to finance and support activities, which generally in line with TM’s corporate objective in various sectors. The Programme is part of the Company’s effort to project TM among others as a responsible and caring corporate citizen. The objectives of the Sponsorship Programme are outlined as follows:

3.1 To support the development of the Information and Communications Technology as sponsor of conferences and seminars and as participants in exhibitions.

3.2 To help promote IT education and student enhancement programme in schools.

3.3 To support national initiatives to enhance Malaysia’s stature in the world community as sponsor of national or international activities.

3.4 To contribute towards the development of sports through the sponsorship of national and international sporting events.

3.5 To provide assistance to deserving cases in line with the philosophy of a caring corporate citizen.

3.6 To project the TM corporate image as follows :
1. Innovative

4. ADMINISTRATIVE PROCEDURES

4.1 All applications for sponsorship must be made in writing. Oral requests will not be entertained.

4.2 The authenticity of applications received from organisations shall be established by verifying against the organisation’s registered name, address, office bearers and approved activities.

4.3 Applications from individuals shall not be entertained except for extremely deserving cases based on merits of each case.

4.4 Applications for the sponsorship of events, programme and activities must be made at least 7 days before the date of such functions.

4.5 Applications for sponsorship shall only be processed by the Corporate Affairs Division and State General Manager.

4.6 Activities/events/programme which fulfill the following conditions can be considered for sponsorship:

4.6.1 Approved by the relevant authority and in compliance with the laws of Malaysia and the laws of the country where such activity/event/programme is held.

4.6.2 Organised at the State, national and international levels;

4.6.3 Benefit a broad spectrum of the Malaysian society.

4.6.4 Activities at district/local levels may be considered on a case by case basis provided such activities are in line with the provision of this Guideline.

4.7 TM’s sponsorship may be given in cash or in kind (Please see Para. 7). Sponsorship may be a one-off grant or an annually recurrent commitment.

4.8 Where appropriate, priority will be given to the sponsorship of activities/events/programmes for which Government tax exemption has been granted.

4.9 All sponsorships must be duly approved by the Approving Authorities as provided under Para.

5. SECTORS IDENTIFIED FOR SPONSORSHIP

Activities/Events/Programmes organised under the following sectors and which have fulfilled the principles under Para 3 may be considered for sponsorship:

5.1 Education:

5.1.1 Sponsorships for the enhancement of IT literacy in line with Government’s policy of introducing IT in education and narrowing of rural-urban digital gap with emphasis on schools in the rural areas.

5.1.2 Assistance to individual schools in support of programme to enhance learning environment and academic performance of the students provided such activities are supported by the Ministry of Education or the State Education Departments.

5.1.3 Educational programme organised by National/State level Foundations/Organisations e.g. Yayasan Sultanah Bahiyah of Kedah

5.1.4 Exceptions Not withstanding the above, requests from schools where children of the staff of TM are studying will be given favourable consideration.

5.2 Social Welfare:

In line with the Government’s call for corporate citizens to participate in a caring society. In this regard, priority will be give to welfare activities and projects organised by national/state level welfare organisations that would benefit a broad spectrum of benefactors.

5.2.1 Sponsorships and donations to provide financial assistance, medical care and aftercare and other forms of reliefs

e.g.
MAKNA’S - Telekanser 2001 Yayasan Penyayang YPEIM – Kempen Beramal Jariah Peringkat Kebangsaan Nanyang Foundation – Telekasih Project

5.2.2 Special cases of staff’s immediate family members requiring assistance in the form of wheelchair, artificial limbs etc.

5.3 Sports

To promote Malaysia as a preferred venue for international sport events, with sound organising capacity and capability. Other benefits include promoting Malaysia as a tourist destination.

5.3.1 In view of TM’s commitment as the Title Sponsor for TM Le Tour de Langkawi, sponsorship should be focused on this premier cycle race by extracting maximum mileage from this event.

5.3.2 TM may support other “good cycling events” the evaluation of, which will be subject to the merits of each case.

5.3.3 Sponsorship for other international/regional and local Games

e.g. SEA Games SUKMA

5.3.4 Sponsorship in support of game tournaments organised by CGG corporate clients.

5.4 Seminars, Conferences and Exhibition – participation in support of activities that would enhance Malaysia’s international standing; as well as putting in the forefront of technology advancements. Among seminars, conferences and exhibitions that warrant consideration of our participation are:

5.4.1 Sponsorship of seminars, conferences and exhibition relating to Information Communications Technology to show that TM is in the forefront of advancement in technology.

e.g. APRICOT 2001 organised by PIKOM Communication and Multimedia Week by CMC

5.4.2 Sponsorship of International Conferences which would enhance Malaysia’s international standing (e.g. as a prime mover in the Third World, in South-South Cooperation).

e.g. Langkawi International Dialogue-LID (Main Sponsor)

5.4.3 Sponsorship of conferences and seminars which deliberate on subjects of current and future trends.

e.g. International Conference on Globalisation - ISIS
International Seminar on Knowledge Management-UUM
PROMUDA Lecture Series – Dewan Profesional Muda Malaysia

5.4.4 Other activities/events organised by associations/clubs under the patronage of TM

e.g. Perhimpunan Maal Hijrah by BAKIT
Majlis Berbuka Puasa TM by BAKIT
Treasure Hunt by Tiaranita

5.4.5 Activities organised by Old Boys Associations or Alumni of which many TM staff are members. In this regard, TM will support key OBAs/Alumni as follows:

Bukit Mertajam High School
Sultan Abdul Hamid Old Collegian Association
Kolej Tunku Kursiah
Royal Military College
Asia Institute of Management
Harvard Club of Malaysia

5.5 Publications of books

TM has received numerous requests for sponsorship for the publication of books to commemorate specific events or as an attribution to specific areas of interests.

5.5.1 TM may support the publication of books, which serve to enhance understanding of our national heritage (e.g. the history of merdeka, national leadership, landmark achievement etc.) as well as to project good image of Malaysia. However, the support will be subject to the evaluation to be conducted on each project.

5.6 Requests for sponsorships by the Istana

TM has also received requests for sponsorships for events organised by the State Istana. TM will confine its support for events organised for charitable purpose subject to the merits of each case.

5.7 Requests for sponsorships by political parties

It is proposed that TM remains apolitical and should refrain from supporting activities of political nature.

6. Financial Procedure For Sponsorships

6.1 Divisions are required to obtain prior clearance from the Corporate Affairs Division before committing any donation, contribution and sponsorship, which will be met from their budget.

6.2 All requests for clearance from the Divisions must be accompanied by written supported from the Head before submission to the Corporate Affairs Division.

6.3 Sponsorships under the budget of the Corporate Affairs Division shall be sent direct to the benefactor organisation through an official letter.

6.4 All sponsorships/contributions in cash must be duly acknowledged by the benefactor organisation via an official receipt to be sent to the Finance and Account Division for record and income tax exemption purposes.

7. Type Of Sponsorship

7.1 Sponsorship may be provided in cash or kind. Among those frequently supplied are telecommunications facilities, equipment and services by TM personnel, hampers, sports equipment and other souvenirs.

7.2 Items provided under sponsorship must carry TM logo at the appropriate spots where appropriate. “Complimentary slips” must be supplied together with the items

7.3 The recipients must accord appropriate publicity to TM’s contribution at the function or ceremony pertaining to the event.

7.4 The sponsorship in kind must be duly acknowledged by the recipient.

8. PUBLICITY/MILEAGE FOR TM

8.1 The Corporate Affairs Division must ensure that appropriate publicity should be accorded commensurate to the sponsorship. Among others, the following must be observed:

8.1.1 Suitable advertisement for TM should be provided.

8.1.2 TM’s sponsorship should be communicated to members of the public through display of Company logo at the backdrop, banner, poster, advertisement, press statement and mentioned in official speeches at the events or function.

8.1.3 Where sponsorship is through purchase of dinner tables or allocation of seats at the official function, TM must be fully represented by relevant Divisions and staff of appropriate levels. Where suitable, customers and partners of TM may be invited to attend.

8.1.4 Where possible, cheque presentation of sponsorship should be organised. In such cases, TM must be represented by a member of senior of appropriate level.