TM AND PDRM JOIN FORCES FOR ROAD SAFETY CAMPAIGN

Telekom Malaysia Berhad (TM) in collaboration with Polis Diraja Malaysia (PDRM) today launched the annual Ops Sikap campaign which will run from 23 September- 8 October 2008. The Ops Sikap XVII campaign was launched by the Acting Inspector General of Police, Tan Sri Dato’ Seri Ismail bin Haji Omar at Dataran Shah Alam, Selangor.

In conjunction with the launch, PDRM also unveiled the Ops Sikap XVII toll-free number, 1800 88 2677, courtesy of TM. Road users can call the toll-free number to report traffic congestions, report road accidents, ask for assistance, obtain traffic reports and etc.

At the launch, which was also attended by representatives of the Shah Alam City Council, Road Transport Department (RTD), schools and universities in the area as well as transport organizations, Tan Sri Dato’ Seri Ismail bin Haji Omar also flagged off a convoy of motorcyclists, cars and lorries to emphasize the campaign’s message.

The Ops Sikap road safety campaign is held nationwide during festive seasons on a yearly basis to promote safe driving habits and a courteous attitude among road users. With the upcoming holidays and festivals, the road safety campaign is also aimed at increasing awareness amongst the public at large in ensuring a safe drive to their respective destinations. This year, with the theme of “Pandu Berhemat, Semua Selamat”, the campaign will focus on safe driving etiquette and road safety.

Motorcyclists will be the focus of roadblocks under Ops Sikap XVII starting on Sept 24 in view of the festive period. PDRM will focus on various offences during Ops Sikap and these include driving along emergency lanes, traffic light offences, using mobile phones while driving and queue-cutting. Heavy vehicles would not be allowed along the highways on Sept 27-28 and on Oct 4-5.
During Ops Sikap, an estimated two million motorists will join the "balik kampung" exodus to get to their destinations from cities and big towns, especially the densely populated Klang Valley.

In addition to the nationwide launch, the “Ops Sikap” campaign will also be inaugurated at various states by the respective State Police Chiefs throughout the country from 24 September until 1 October 2008.

TM is contributing RM250,000 in support of the community campaign by providing publicity materials which include 7,000 posters, 100 buntings, 50 banners, 8,000 car stickers, 30,000 motorcycle stickers and 10,000 PDRM Traffic Info Booklets. The posters and booklets will be distributed to members of the public while the banners are to be placed at all major highways. In addition to these materials, advertisements will also be published in Malaysian mass media, bringing the message of the Ops Sikap XVII campaign to the public in advocating safe driving skills.

During the launch ceremony, Dato’ Adnan Rofiee, Chief Operating Officer, TM Retail, TM said: “TM’s long-running collaboration with PDRM emphasizes our dedication to our community. Our commitment to the Ops Sikap campaign is also part of our Corporate Responsibility towards the nation. In addition, TM has always been committed to safety, within as well as beyond the organization. Our involvement with Ops Sikap XVII is part of our effort to instil the values of patience, awareness and alertness amongst all road users, from bus drivers to motor-cyclists, and subsequently, to decrease the number of accidents on Malaysian roads, especially during the ‘balik kampung’ rush.”

This is the eleventh consecutive year that TM is participating as the sponsor of Ops Sikap. TM hopes that its collaboration with PDRM in the Ops Sikap XVII campaign will help increase the level of awareness among the public on the importance of good driving habits and to encourage the involvement and understanding of motorists in ensuring a safe traveling experience for all.

As a run-up to the launch, TM and PDRM organized a carnival that ran from 21 to 23 September 2008 at Dataran Shah Alam. Among the booths present at the carnival included TM’s booths, which showcased TM’s products and services, as well as PDRM’s booth, which included a counter for the payment of summons. An exhibition on road safety was also held at the carnival to remind members of the public on the importance of positive road usage.

About TM

Telekom Malaysia Berhad (TM), Malaysia’s leading integrated information and communications group, offers a comprehensive range of communication services and solutions in broadband, data and fixed-line. As a market leader in the broadband and fixed-line businesses, TM is driven to deliver value to its stakeholders in a highly competitive environment. The Group places emphasis on continuing customer service quality enhancements and innovations.

With its extensive global connectivity, TM is poised to position Malaysia as a regional Internet hub and digital gateway for South-East Asia. In line with this, TM is evolving into a Next Generation Network service provider enabling the Group to enhance its efficiency and productivity while providing enriched products and services.

On the Corporate Social Responsibility (CSR) front, the Group has always been a major corporate contributor towards responsible activities in the belief that these practices are a fundamental tenet of good corporate governance. The Group promotes 3 major platforms i.e. education, sports development and community/nation-building. Under education, TM has spent some RM800 million to develop Multimedia University into one of the top universities in Malaysia with more than 20,000 students. TM has also provided scholarships to over 10,000 graduates pursuing academic programmes locally and overseas. On the sports front, TM is actively contributing towards the upliftment of football at all levels while under the community/nation-building platform, the Group contributes towards causes that bring value to the community and nation at large. TM was awarded the prestigious STAR-BIZ ICRM Corporate Responsibility Award under the workplace category for 2008.

For further information on TM, visit www.tm.com.my

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