CATCH THE FOOTBALL FEVER WITH SORAKAN EMOSI EURO ON HYPP.TV

Telekom Malaysia Berhad (TM) today launched its first ever Hypp.TV’s Sorakan Emosi interactive billboard at Bintang Walk, Kuala Lumpur.

The interactive billboard, which is the first in the country, is made available to football fans from June 6 - 29, 2008. Fans can now show their support and express opinions on the world’s second largest international football competition by sending in an SMS, which will appear on the billboard.

To participate, fans only need to type Euro A or Euro B (depending on the assigned teams) followed by their SMS messages and send to 39111. Each SMS costs 50 sen (excluding standard telco charges) and will be moderated before being flashed on the billboard. Some of the SMS guidelines are as follows:

1. All SMS sent must be Sorakan Emosi football related.
2. All SMS must not use inappropriate or vulgar words, which have racial, sex, religion or political implications.
3. The message must connote fun & excitement, not serious and demeaning.
4. TM reserves the right to reject any submission without prior notice.
5. TM reserves the right to change the SMS guidelines without prior notice

Zainab Hashim, Vice President, Integrated Marketing, TM said, “TM is proud to be the official online broadcast sponsor for Sorakan Emosi EURO as this tournament does not only appeal to our customers but is also widely appreciated by Malaysians in general. The interactive billboard will provide football fans a public avenue to display their feelings and show their support for their favourite teams and players.“

“In addition, as the official online broadcaster for Sorakan Emosi EURO, football fans will now have the option of watching the matches, live on Hypp.tv conveniently via their PCs, laptops, PDAs or any other WiFi enabled devices. Via Hypp.TV we aim to be the leading Malaysian portal offering premium online video content to Malaysian Internet users,“ she added.

Besides the live matches being streamed on Hypp.TV, fans can also access the various Sorakan Emosi content including news, event & match schedules, photo gallery of the 16 participating teams, live results updates, and score boards. True football buffs can also enjoy online activities such as participating in polls, forum and contests on the football championship.

“One of the coolest feature of Hypp.TV is the ‘Sorakan Emosi machine’ where fans can express their creativity by composing their very own cheer with various sounds to show support to their favourite team and participate in the “Declare Your Loyalty” contest to stand a chance to win attractive prizes such as cash, European team football jerseys and TM merchandise. As we say here at TM, football never stop @ www.Hypp.TV,” said Zainab.

Besides that, fans are also encouraged to upload their ‘user generated content’ such as videos and share with the online world. Celcom users can send their mobile videos through Multimedia Messaging System (MMS) to euro@hypp.tv.

That’s not all, while watching the live matches, users can chat away, comment and connect with friends and other football fans on the game using iTalk cards. To commemorate the prestigious football event of the year, TM is also offering a series of iTalk European Superstars 2008 collector’s edition cards, which feature faces of the best footballers from Europe such as Thierry Henry, Dimitar Berbatov, Cesc Fabrigas, Miroslav Klose, Christiano Ronaldo and Fernando Torres.

What’s more! iTalk users can stand a chance to win a 42” LCD TV and many more prizes in the iTalk European Super Stars 2008 contest starting from 1 June until 31 July 2008. To participate in the contest, users simply need to register at www.italkbuddy.com.my and submit their prediction for the winner of the football championship and create an exciting slogan.

iTalk is a prepaid calling card that uses Voice Over Internet Protocol (VOIP) technology, enabling users to make international and domestic calls at competitive rates. iTalk can be used with any mobile or fixed telephone lines. iTalk can be purchased at more than 10,000 distribution outlets nationwide, which include all TMpoint branches nationwide, mobile phone retailers, petrol stations and convenience stores displaying the iTalk signage or online via Maybank2u, RHBBank, CIMBClicks and Mobile88. The cards are available in denominations of RM10, RM20, RM30 and RM50.

For further information on Sorakan Emosi via Hypp.TV, log on to http://www.hypp.tv/sorakanemosieuro.

About TM

Telekom Malaysia Berhad (TM), Malaysia’s leading integrated information and communications group, offers a comprehensive range of communication services and solutions in broadband, data and fixed-line. As a market leader in the broadband and fixed-line businesses, TM is driven to deliver value to its stakeholders in a highly competitive environment. The Group places emphasis on continuing customer service quality enhancements and innovations.

With its extensive global connectivity, TM is poised to position Malaysia as a regional Internet hub and digital gateway for South-East Asia. In line with this, TM is evolving into a Next Generation Network service provider enabling the Group to enhance its efficiency and productivity while providing enriched products and services.

On the Corporate Social Responsibility (CSR) front, the Group has always been a major corporate contributor towards responsible activities in the belief that these practices are a fundamental tenet of good corporate governance. The Group promotes 3 major platforms i.e. education, sports development and community/nation-building. Under education, TM has spent some RM800 million to develop Multimedia University into one of the top universities in Malaysia with more than 20,000 students. TM has also provided scholarships to over 10,000 graduates pursuing academic programmes locally and overseas. On the sports front, TM is actively contributing towards the upliftment of football at all levels while under the community/nation-building platform, the Group contributes towards causes that bring value to the community and nation at large.

For further information on TM, visit www.tm.com.my.

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