4th 'SYOKNYA FATT CHOY' PROMISES EVEN MORE FUN
“I am having so much fun. You can play games and at the same time win interesting prizes”, “Syoknya Fatt Choy is a very interesting program. Lots of freebies to grab!” “We can’t wait to have ‘Syoknya Fatt Choy’ team at our place again next year!”. Those are the few comments heard from the crowd on the previous ‘Syoknya Fatt Choy’, a community program conducted by Telekom Malaysia Berhad (TM) in conjunction with the Chinese New Year celebrations.
This year, after receiving an overwhelming response year after year since 2004, TM will continue with the tradition of conducting the ‘Syoknya Fatt Choy” program. And more interesting games will be held during each stop including lion dance contest, orange peeling competition, orange eating competition, Chinese brush writing contest and singing Chou San Dou song contest, among others. Attractive prizes such as t-shirts, caps, sling bags and goodie bags await contestants who participate in the games. With a more exciting program planned for this year, TM expects a bigger crowd at each location.
In addition to this, iTalk with Mobile cards, tmnet prepaid start-up packs and reloads as well as TM merchandise are up for grabs in the quizzes that will be held at each stop. Members of the public will only have to answer simple questions on TM’s products and services to win these prizes. Mandarin oranges will also be given away to the audience.
Dato’ Abdul Wahid Omar, Group Chief Executive Officer of TM said: “The popularity of “Syoknya Fatt Choy” has encouraged us to continue with this tradition. It not only portrays TM’s stance as a socially responsible organization that promotes the racial unity but also gives us the opportunity to ‘give back’ to the customers as a reward for their loyalty and support.”
“Syoknya Fatt Choy” is a community based road show program by TM conducted in semi urban areas and urban areas for the period of 26 January until 16 February 2007. A total of two teams in two jeeps supervised by TM personnel will stop at each identified strategic locations for approximately one hour outside shopping areas or other strategic locations. The designated locations for this year’s “Syoknya Fatt Choy” is attached in Appendix 1.
With the aim to forge closer relationship between the Company at community at large, this program is brought to not only Chinese people who celebrates the Chinese New Year, but also to all Malaysians from various ethnic groups nationwide.
“Having organized this for the last 3 years, we have come to realize that Malaysians enjoy all kinds of celebrations, particularly the major festivals in Malaysia. For us, it also gives us an opportunity to get to know our customers better,” added Dato’ Wahid.
He further explained, “In addition, this year is even special as it is the Visit Malaysia Year 2007. Naturally, we expect tourists to partake in our “Syoknya Fatt Choy” program and understand the Malaysian culture better.”
A campaign of the same nature was also held during this year’s Hari Raya Aidil Fitri and Deepavali celebration, named “Syoknya Raya”.
About TM
TM, a leading regional information and communications group, offers a comprehensive range of communication services and solutions in fixed-line, mobile, data and broadband. As one of the largest listed companies on Bursa Malaysia, with operating revenue of more than RM13 billion, TM is driven to deliver value to its stakeholders in a highly competitive environment.
The Group places emphasis on continuing customer service quality enhancements and innovations. Currently, with investments and operations in 13 countries around Asia and globally, TM is focused on achieving sustainable growth in both the local and international markets.
For further information on TM, visit www.tm.com.my
 Click here for Bahasa Malaysia version
|
