TMIM LAUNCHES THE MALAYSIA TOURIST PAGES - A COMPREHENSIVE TOURISM DIRECTORY
TM Info-Media Sdn Bhd (TMIM), formerly known as Telekom Publications Sdn. Bhd., a wholly owned subsidiary of Telekom Malaysia Berhad (TM) today launched a newly revamped Malaysia Tourist Pages (MTP), in collaboration with Pempena Sdn Bhd, a wholly-owned subsidiary of Tourism Malaysia.
Speaking at the launching ceremony, Dato’ Abdul Wahid Omar, Group Chief Executive Officer of TM said, “This updated and newly revamped Malaysia Tourist Page 2007 is a timely tool to boost the tourism industry as well as provide guidance on interesting destinations all over Malaysia for tourists coming here.”
“TMIM has been publishing the guide for 15 years and this is the first publication written, designed and printed under the collaboration with Pempena. It puts more emphasis on how tourists can refer to the book as a guide and most importantly, contains complete information for local and foreign tourists alike,” added Dato’ Wahid.
The new Malaysia Tourist Pages highlights and is geared towards the celebration of two major events in Malaysia’s tourism calendar this year, i.e. Visit Malaysia Year 2007 campaign and the nation’s 50th year of independence, reinforcing the promotional initiatives undertaken by the Government in increasing the number of visitors to Malaysia. Well-presented and with the latest up-dated information, MTP is designed to assist local and foreign tourists in their traveling and buying decisions.
MTP is a comprehensive directory, both in printed and electronic versions, containing pertinent and valuable information about the tourism spectrum of Malaysia. It is a guide with descriptions of all the states in Malaysia depicting colourful pictures of favourite tourist attractions and destinations, listing of accommodations and tourism related businesses, namely airlines, travel agents, shopping centres, dining spots, entertainment and other sub industries, such as agro-tourism, medical & health tourism and educational tourism.
For ease of use, the first few chapters are dedicated to introduction of Malaysia such as maps of major cities, traditional games and culture of Malaysia. The guide is then divided into regions focusing on accommodation, transportation and food available in each region. The six regions include central, northern, eastern, southern, Sabah and Sarawak.
“In addition, MTP also incorporates interesting articles that depicts the colours of Malaysian culture and lifestyles,” Dato’ Wahid further explained.
Today’s launch also affirms both parties’ commitment to provide an information platform for Malaysian tourism businesses, which is one of the major economic contributors to the country and to promote Malaysia to the world as a wonderful tourist destination.
A total of 140,000 copies of MTP will be distributed for free at Tourism Malaysia offices nationwide and overseas, Tourism Malaysia information counters nationwide, MAS offices, all major hotels, points of entry (jetties and airports), travel agencies, shopping complexes, foreign embassies and high commissions as well as TM Info-Media branch offices. The directories are printed in a compact size to cater to tourists and distribution point requirements, and will be distributed within the first quarter of 2007.
With tourists generating a targeted spend of over RM3,500 per stay, Malaysian tourism-related businesses will greatly benefit from tourist arrivals into their premises. And the MTP is here to assist tourists in finding these businesses. Hotels and resorts are set to gain the most because accommodation accounts for the largest portion of this average spend.
This new look and features of MTP materialized after TMIM and Pempena signed an agreement in July 2006 to co-produce the MTP for five years beginning 2007.
About TM
TM, a leading regional information and communications group, offers a comprehensive range of communication services and solutions in fixed-line, mobile, data and broadband. As one of the largest listed companies on Bursa Malaysia, with operating revenue of more than RM13 billion, TM is driven to deliver value to its stakeholders in a highly competitive environment.
The Group places emphasis on continuing customer service quality enhancements and innovations. Currently, with investments and operations in 13 countries around Asia and globally, TM is focused on achieving sustainable growth in both the local and international markets.
For further information on TM, visit www.tm.com.my
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