'SYOKNYA FATT CHOY' GOES TO EAST MALAYSIA

Sabahans and Sarawakians in Kota Kinabalu and Kuching respectively will now have an opportunity to participate in TM’s “Syoknya Fatt Choy” campaign as part of its Chinese New Year celebrations.

This community programme will be brought to East Malaysia for the first time since its inception in 2002. Over the last 4 years of this programme, only communities in Peninsular Malaysia had the opportunity to participate in the programme.

Appropriately called “Syoknya Fatt Choy” which means “Syoknya Chinese New Year”, the 2006 programme will be carried out in semi urban areas in Peninsular Malaysia as well as Kota Kinabalu and Kuching in East Malaysia for the period of 9 to 25 January 2006.

TM is continuing the tradition of conducting this programme due to the overwhelming response received during the previous Syoknya Raya or Syoknya Fatt Choy campaign over the years. The crowds at each location have grown bigger each year and there are requests from various malls to use their premises as locations for these programmes although they are not designated stops. This served as an encouragement for TM to replicate the programme in East Malaysia.

Adding more zest to the celebrations this year, Daniel, the winner of Malaysian Idol 2005 and Nita, the runner up, entertained the audience before joining Dato’ Abdul Wahid Omar, Group Chief Executive Officer of TM in flagging-off two jeeps today at Menara TM, Jalan Pantai Baharu. These two jeeps will tour Malaysia and stop at the identified locations.

Over the years, this campaign has not only attracted those who celebrate Chinese New Year but also other Malaysians from various ethnic groups. This community programme is aimed at building closer relationships between TM and the community at large in addition to signifying TM’s strong corporate stance on corporate social responsibility.

A total of two teams in two jeeps supervised by TM personnel will stop at each identified strategic locations for approximately one hour outside shopping areas or other strategic locations. During the stop, a host of interesting games and activities such as the lion dance, an appearance by the “Syoknya Fatt Choy” mascot, a mandarin orange eating competition, a Chinese New Year song competition and other interesting games will be held. The mascot in addition, will give away Ang Pows and mandarin oranges to the audience especially to kids.

Attractive prizes such as Nokia handphones with Celcom X-pax starter packs, fixed line prepaid calling cards namely Ring Ring Cards and iTalk Cards, TM Net prepaid and “Syoknya Fatt Choy” merchandise await contestants who participate in the quizzes that will be held at each stop. Contestants will only have to answer simple questions on TM’s products and services to win these prizes.

To create additional excitement for this programme, a TV3 crew will follow the jeeps and record the activities at each stop. This will then be aired every evening during the Chinese programming belt from 5 to 8 p.m. and nightly on the Buletin Utama news segment from 8 to 9 p.m, prior to the sports update.

The designated locations for this year’s “Syoknya Fatt Choy” is attached as Appendix 1.

About TM
Telekom Malaysia Berhad (TM), a leading regional information and communications group, offers a comprehensive range of communication services and solutions in fixed-line, mobile, data and broadband. As one of the largest listed companies on Bursa Malaysia with an operating revenue of more than RM13 billion, TM is driven to deliver value to its stakeholders in a highly competitive environment.

The Group places emphasis on continuing customer service quality enhancements and innovations. Currently, with investments and operations in 12 countries around Asia and globally, TM is focused on achieving sustainable growth in both the local and international markets.

For further information on TM, visit www.tm.com.my.

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