TELEKOM MALAYSIA BRINGS 'SYOKNYA RAYA' TO THE PUBLIC

Kuala Lumpur, Monday, 18 October 2004 - In conjunction with the upcoming Hari Raya and Deepavali festivities, Telekom Malaysia has started a community-oriented programme aptly called "Syoknya Raya" as part of its festive celebration.

"Syoknya Raya" is a community programme conducted in semi urban areas and lay-by locations (smaller R&R sites along North South Express Highway by Telekom Malaysia for the period of 18 October 2004 until 13 November 2004. This is a continuation of the previous "Syoknya Raya" programme which was held during last year's Hari Raya celebration. Last year, the programme received encouraging response from the public. For this year, Telekom Malaysia expects to receive an overwhelming response from the public as it coincides with two major festivals.

Targeted at all those who celebrate Hari Raya and Deepavali as well as Malaysians generally, this programme is aimed at building a closer relationship between Telekom Malaysia and the community at large. The programme also demonstrates Telekom Malaysia's corporate stance as an organisation that cares for the public and promotes the various festivals that make this country unique.

A total of two teams comprising 8 members each supervised by Telekom Malaysia personnel will stop at every identified area for approximately an hour outside shopping areas and Bazaar Ramadhan. During the stop, a host of interesting games such as joget or bharatanatyam dance in which contestants can either do a malay joget or Indian bharatanatyam dance; ketupat weaving and jasmine garland making contest as well as kuih raya contest in which contestants will be given a name of either a malay or Indian kuih and asked to sing a Malay or Tamil song using only the kuih name as lyrics will be held.

In addition, simple quizzes on Telekom Malaysia's products and services will also see contestants walking away with attractive prizes such as Nokia handphones with a Celcom starter pack, fixed line prepaid calling cards namely Ring Ring Card and Kadfon, and "Syoknya Raya" merchandise. 'Duit raya' and festive savouries such as dates, "muruku" and sweet candies will be given away especially to the kids and old folks.

To liven the festive mood, Hari Raya songs as well as Telekom Malaysia's Hari Raya and Deepavali TV commercials will be played throughout the stop.

To add further excitement to this programme, a TV3 crew will follow the jeeps and record the activities at each stop. This will then be aired every night on the Buletin Utama news segment from 8 to 9 pm.

The stops and lay-by areas for this year's "Syoknya Raya" is attached as Appendix 1.

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