About TM Corporate Social Responsibility   Corporate Social Responsibility

Sports Development

In Sports Development, TM seeks to identify and promote grassroots talent as well as assist in promoting the nation as an international sporting destination. Towards the latter, TM has contributed towards the sponsorship of several notable events including Liga Malaysia, the Le Tour de Langkawi, Monsoon Cup, the JB International Challenge and the Mount Kinabalu Climbathon, among others.

The year 2007 saw TM contribute RM17.33 million towards Sports Development, representing 24.0% of its total allocations to community, in support of various sports development causes that benefited individual sports as well as fulfilled the nation’s objectives to promote the country as an international sports tourism destination.

In response to the Government’s call for corporate support to help develop identified core sports in the country, TM continued to support football; it was the sport that received the most contributions from TM in 2007. Liga Malaysia received RM8.5 million in support and this has provided an injection of funds that has benefited the administration and development of the game at national and state level. Year 2007 also saw TM carry its support for football development even further by its major sponsorship support of RM1.2 million for the TM Unileague, a popular inter-varsity football league competition, TM’s Syoknya Bola Carnival (RM2.4 million), TM’s Cage Futsal (RM1.2 million) and the TM ERA Ole K.O futsal tournament (RM288,000).

Other major contributions from TM in 2007 for sports, that helped bring international sporting attention to the country, included cash and in-kind sponsorship support for the Le Tour de Langkawi, the premier international level bicycle race in Asia, the Monsoon Cup, an international world-class professional match-race sailing regatta in Terengganu, the FEI World Cup Show Jumping event, the Mount Kinabalu International Climbathon and the KL Tower International Jump 2007.