About TM
Corporate Social Responsibility
Corporate Social Responsibility |
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Policies
TM CSR Policy Statement
‘In everything that the TM Group does, we place importance on our obligations as a responsible corporate citizen.’
TM CSR Objectives
In carrying out its CSR responsibilities, the TM Group follows seven broad objectives. These objectives serve as a beacon for the planning of all activities:
- fulfill the Group’s responsibilities as a good corporate citizen
- give back to society in meaningful and tangible ways through community and nation-building support
- build corporate reputation and commitment to ethical corporate values
- meet expectations of good corporate governance
- maintain good business relationships
- motivate employees and build a positive corporate culture of social service and responsibility
- reinforce and strengthen the company’s brand position
TM CSR Evaluation Criteria
In deciding which causes to support, TM Group companies shall be guided by how its social investment will :
- offer a value proposition across all segments of society
- promote the Group’s corporate values
- contribute to the development of the Group’s social responsibility culture
- strengthen the Group’s corporate reputation and build goodwill
- support the Group’s brand presence and awareness
- assist in nation-building
The TM Group will not support causes/events/entities that display the following characteristics:
- does not bring broad based benefits and value across all segments of society
- does not relate to the Group’s CSR platforms
- not ethically aligned to the Group’s corporate values
- do not follow proper guidelines as set by the Group
- detrimental to the Group’s brand, PR, goodwill and relationship value
- purely driven for the benefit of individuals, personal agendas and political groups
- already well supported and funded
- not likely to be well-managed and sustained
- poorly conceived, poorly budgeted and poorly presented proposals
- of a suspicious and dubious nature
- repeat requests from the same organisation within a span of six months or less
- linked to international causes that may conflict with the national agenda
- charitable organisations not registered with the Social Welfare Department and Registrar of Societies
- which has competitor involvement
- not consistent with Malaysia’s multi-ethnic society and religious environment
- not consistent with government and regulatory policies and pronouncements
Organisations requesting sponsorship assistance from TM should follow the following submission guidelines:
- official letterhead with official name of organisation, company registration number, location address and contact details
- names and contact details of responsible officials in the organisation
- project/event details such as objectives, budget, timeline, location/venue, target audience, sponsorship requested in cash or in-kind (please provide specific details if in-kind)
- details of benefits to the sponsoring organisation
- details of the organisation’s credentials/track record of projects
- details of any relevant market research, if any
- details of other sponsoring organisations/partners
- details of media exposure and media partners
- tax exemption status – approval number and letter of approval from Inland Revenue Board
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